50+ products across Toilet Hygiene & Feminine Hygiene. The Toilet Seat Sanitizer Spray has been a saving grace for all public toilets since 2013. With this product in their bag, everyone, especially women, feels much safer knowing that their risk of contracting UTI and other infections has been reduced by 99.9%.
Startup Description
A brand that began with our most loved product, the Toilet Seat Sanitizer, has now grown into a range of the finest hygiene products to keep you snug, clean and fresh all day. We’ve got products that turn into essentials when you try them and fit your shelves like they always belonged there. Today, Pee Safe retails upwards of 10,000 retail counters across 100+ cities in India and exports to 15 countries along with a presence in all major e-commerce marketplaces, apart from their own online platforms. In January 2020, Pee Safe was awarded Amazon Best SMB Brand 2020 in the presence of CEO Jeff Bezos for their remarkable achievements on Amazon India, and LinkedIn awarded Pee Safe for being one of the Top 10 Startups in 2020.
Product Screenshots
Business Model
Direct to consumer via website & marketplaces + disribution to 10,000 retailers via distributors.
Customers
based in
Africa (excluding North Africa), Australia & New Zealand (Oceania), India
Business
Modal Type
Marketplace
Type of
Sales
B2B, B2C
Competitors
Sirona Hygiene, P&G, Reckitt Benckiser
Teams
Srijana Bagaria
Co-founder
Tell us a bit about how founding team knows
each other.
Both the founders are a married couple.
Why did you decide to start this
company?
Personal experience
Are all the founders full-time on this
project?
Yes
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opportunity to invest in companies
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