AI powered SaaS product for SMBs to automate multi platform social media ad buying.
Zocket leverages AI/ML to automate digital ads for SMBs. GPT-3 and GPT-J models generate ad text. Models are specially trained with a huge ad copy data set to tailor fit our needs. Inbuilt Ad Scorer uses NLP to filter and score text to ensure right ad copy for each business.
Images are generated using Style GANs based on parameters like business profile, product, context, colours, etc. Creative AI generates lakhs of ad templates from a single image and automatically picks the best 5 out of them.
Targeting algorithm is in-built AI model trained with huge ads data to predict the right target audience. Optimiser is built on custom algorithmic rule sets trained with data from multiple advertising platforms.
Startup Description
Zocket is Ad-AI platform for small businesses to launch digital ads in 30 seconds. Zocket’s proprietary tech stack combines ~150 variables to generate best ad copies, interest targeting and platform for any business based on category, target audience, age, expected spend and other such parameters.
Zocket’s ML model (self-learning AI) predicts customer acquisition cost for any business upfront using proprietary CPL engine. Once the SMB starts their ads, they get their first customer in ~45 min.
Today, there’s no platform as Zocket to empower small businesses and help them grow. What currently exists are only ERP kind of software while the need for SMBs are only customer footfalls, which would help any small business become bigger & better!
Product Screenshots
Business Model
Zocket is the only company which has a revenue first product with the Indian SMBs and businesses globally. Zocket provides the SaaS product fully free for the businesses to use and charges a ~20% commission on the ad spends via the app (routed to multiple social media platforms).
Zocket also works on a model to under-write the lead price upfront for select categories of SMBs. This model could take up the margins for Zocket to upto ~40% from the current 10% on ad spends. In the future, Zocket also plans to charge byte-sized fixed fee per image or per video which SMBs are consuming for free at the moment via the app. This can significantly boost the revenues for Zocket at scale as SMBs use more of these organic free posts on a daily or weekly basis especially during festival wishes etc.
Customers
based in
India, Middle East & North Africa, North America, Southeast Asia
Business
Modal Type
Marketplace
Type of
Sales
B2B
Competitors
JustDial, Sulekha, Indiamart, etc.
Teams
Nandha Kumar Ravi
Cofounder & COO
Sundar Natesan
CMO
Mukund Srivathsan
CTO
Tell us a bit about how founding team knows
each other.
2x entrepreneurs previously built & exited GoBumpr together
Are all the founders full-time on this
project?
Yes
Looking for an
opportunity to invest in companies
like Zocket?
