Yumsy is a new-age snack brand pioneering innovation in India’s FMCG sector by being the first to launch non-veg puffcorn and kurai, crafted from premium seafood sourced from the clean seas of the Andaman & Nicobar Islands. This breakthrough gives Yumsy a unique edge in a market dominated by vegetarian snacks. Alongside this innovation, Yumsy also offers a wide range of vegetarian favorites such as Tomato Kurai, Masala Puffcorn, Cheese Puffcorn, and Green Chilli Masala Kurai, ensuring mass appeal while catering to niche non-veg demand.
Our snacks are made with carefully sourced raw materials like rice grit, corn grit, moong dal, seasoning, and premium oils, blended with proprietary recipes to deliver products that are crunchy, flavorful, and affordable. Each batch is produced under strict hygiene standards, packed in 35g convenient pouches, and distributed in 120-pack cartons, making them ideal for both retail shelves and wholesale supply.
Our Offerings:
* Vegetarian Snacks: Tomato, Masala, Cheese, Green Chilli Masala.
* Non-Vegetarian Snacks: Fish and Prawn-based Puffcorn & Kurai – India’s first.
Our Services:
* Nationwide distribution and retail supply.
* Private label manufacturing for partners.
* Custom flavor development to suit regional tastes.
Yumsy’s mission is to create a new snacking category in India by combining novelty, affordability, and quality, while delivering value for both consumers and business partners.
Startup Description
Yumsy is a disruptive FMCG startup revolutionizing India’s snacking industry by introducing the country’s first-ever non-veg puffcorn and kurai, crafted from premium seafood sourced from the pristine Andaman & Nicobar Islands. In a market where vegetarian snacks dominate, Yumsy is unlocking a completely new category for millions of seafood-loving consumers, while also offering popular vegetarian flavors like Tomato, Masala, Cheese, and Green Chilli Masala to capture mainstream demand.
Our products are made using high-quality raw materials and proprietary recipes that deliver the perfect balance of taste, crunch, and affordability. Each batch is hygienically produced, packed in 35g consumer-friendly packets, and distributed in 120-pack cartons, making Yumsy scalable across retail, wholesale, and modern trade networks.
Beyond our product line, Yumsy offers private label manufacturing and custom flavor development for partners, strengthening our value proposition. With India’s packaged snack market growing rapidly, Yumsy is uniquely positioned as a category creator with dual appeal—veg and non-veg—backed by strong differentiation, scalability, and high growth potential.
Yumsy is not just building a snack brand; we are building the future of innovative snacking in India, with massive opportunities for nationwide expansion and long-term profitability.
Product Screenshots
Business Model
Yumsy operates on a product-led FMCG business model focused on innovation, scalability, and dual-market penetration. We manufacture ready-to-eat snacks with a unique first-mover advantage—India’s first non-veg puffcorn and kurai made from seafood sourced from the Andaman & Nicobar Islands. Alongside, we offer popular vegetarian flavors such as Tomato, Masala, Cheese, and Green Chilli Masala to ensure mass appeal. This dual offering allows us to target both mainstream snack consumers and the underserved non-veg snack segment, creating wider market coverage.
Our products are manufactured in 100kg batches, hygienically processed, and packed into 35g pouches, grouped into 120-pack cartons. Revenue is generated primarily through B2B sales to distributors, retailers, and wholesalers, as well as B2C sales via modern trade, supermarkets, and local kirana stores. We follow an affordable pricing strategy, ensuring strong consumer adoption while maintaining healthy profit margins.
In addition to branded product sales, Yumsy offers private label manufacturing and custom flavor development services for partners, creating additional revenue streams. With scalable production, efficient supply chain management, and low distribution costs, Yumsy is positioned for rapid growth across India.By combining product innovation, affordability, and dual-segment appeal, Yumsy’s business model is designed to capture market share quickly, build a loyal consumer base, and estab
Customers
based in
India, East Asia, Southeast Asia
Business
Modal Type
Marketplace
Type of
Sales
B2B, B2B2C
Competitors
Coasties, Britto Seafood Exports, OMKAR Food Products, Magellan Seafoods, Tasty Nibbles, Jude’s Food Products, Thai Union Group, Bumble Bee Foods, Mowi (formerly Marine Harvest), Nippon Suisan Kaisha (Nissui), High Liner Foods Dataintelo, Tao Kae Noi
Teams
Sanjeevv Krisjna
Partner
Tell us a bit about how founding team knows
each other.
Both Are couple Married to each other
Why did you decide to start this
company?
Yumsy was founded to redefine India’s snack market by introducing innovative, ready-to-eat seafood snacks alongside popular vegetarian flavors, creating a new snacking category.
Are all the founders full-time on this
project?
Yes
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