The modest mom-and-pop stores are the pillar of our community, and have been a strong backbone of a healthy local economy. Yet amidst tales of million-dollar funding rounds and booming IPOs in the retail tech industry, these stores are grappling with the impending threat of pulling their shutters down! The e-commerce giants, with their towering presence, cast long shadows over these neighborhood stores, forcing them to stand at a crossroads.
Xirify offers a lifeline, empowering these small businesses—representing approximately 81% of the total retail industry—to not just survive but thrive in this digital age. Our innovative approach, deep understanding of the onground operations, customer support combined with technical expertise make Xirify a compelling investment opportunity, poised to transform the retail landscape. Our Vision is to Digitise Indian retail with an affordable tech platform and connect local merchants with initiatives like ONDC, reaching every urban and rural corner.
Startup Description
Xirify is a hyperlocal quick-commerce platform connecting consumers with neighborhood stores for groceries, food, and daily essentials, offering the lowest prices and fastest delivery. At Present 99.9 Shares are with ValueAdd Softtech & Systems Pvt.Ltd. an IT services company that is Incubating Xirify and the technology platform. One of the objectives of the SEED round is to establish Xirify’s independent Identity and Launch Xirify Pan Pune.
Business Model
1. Transaction Fee Between 4% to 16% to merchants (Depending on merchant type and category) on every order (Mandatory)
2. Customer Convenience Charge between 2% - 10% (Optional)
3. Advertisement packages to promote business
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2B2C
Competitors
Direct Competition:
*WhatsApp: A messaging platform that is used commonly to order from neighborhood stores.
*LoveLocal: A Mumbai-based company founded in 2013, LoveLocal operates in the B2C retail space and has received Series A funding.
Indirect Competition:
*Swiggy Genie: Offers local pickup and delivery services in addition to food delivery.
*BigBasket (D2C): Focuses on online grocery shopping and delivery.
*Blinkit (D2C): Specializes in delivering groceries and daily essentials.
*Amazon India: A major e-commerce platform offering a wide range of products and services, including groceries through Amazon Pantry.
*Flipkart: Another major e-commerce player in India providing various products including groceries via Flipkart Supermart.
*Paytm Mall: An e-commerce platform linked with the Paytm ecosystem, offering diverse products.
*Tata CLiQ: An online shopping platform for electronics, fashion, and groceries.
*JioMart: A venture by Reliance Industries offering groceries and daily essentials online.
*Urban Company: Offers a range of home services, including repairs, cleaning, and beauty services.
*Zomato: Primarily known for food delivery but has extended services into groceries and essentials through Zomato Market.
*Spencers, D-Mart: A chain of retail stores that also offers online grocery delivery services.
*Nature’s Basket: Provides premium grocery and food products both online and offline.
Teams
Prashant Upasani
Co-Founder
Tell us a bit about how founding team knows
each other.
Prashant and I have been acquaintances for over six years. When he decided to launch Xirify in early 2020, he reached out, and our discussions revealed a perfect synergy. We quickly recognized gaps in B2B, B2C, and D2C models. With my entrepreneurial spirit, understanding of quick-commerce, and hands-on experience (thanks to my cloud kitchen), I took the role of steering the ship (Full-Time) while he provided tech expertise & support. Our combined expertise set the stage for something exciting.
Why did you decide to start this
company?
The Local retail ecosystem will thrive. Regulations will create a level the playing field soon, ensuring local merchants can compete with large players with the help of technology Partner Like Us.
Are all the founders full-time on this
project?
No
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