WHY Nutrition describes the product's ingredients, nutritional benefits, and intended use, often including a Nutrition Facts label to show serving size, calories, and nutrient content like vitamins, minerals, fats, and carbohydrates. For a food product, a description would focus on its taste, texture, and dietary function, while for a dietary supplement, it would highlight which nutrients (vitamins, minerals, herbs, etc.) it contains and the health benefits they provide, like supporting bone health or vision.
Startup Description
At WHY Nutrition, we are redesigning health from the ground up Not with wearables or diagnostics, but through the most overlooked health technology of all: your everyday meals.
We are building a nutrition-first platform where every product is carefully selected to serve a purpose. From what goes on your plate to what sits on your shelf, every item we offer is nutrition-forward, clinically thoughtful, and built to support better outcomes. We don't just sell food. We bring structure, science, and simplicity to the way you eat, across breakfast, lunch, dinner, and everything in between.
Product Screenshots
Business Model
Four Channels Driving Growth :
* App/ Website : Direct sales via AI-led journeys
* Quick Commerce : Hyperlocal branding via limited SKU listing.
* Marketplaces : National brand building - adled orders for high-margin products.
* Modern Trade : Growing shelf space for proprietary products.
Targeted, Trusted, and Multi-Channel Launch :
* Community activation via pop-ups for concentrated customer acquisition
* In-app referrals and SmartCoin rewards to boost growth and retention
* Micro-Influencer led campaigns to build credibility.
* Performance marketing across Meta, Google.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2B, B2C
Competitors
Quick Commerce, Natures Basket, Nutriherbs, Organic India, Organic Tattva.
Are all the founders full-time on this
project?
Yes
Looking for an
opportunity to invest in companies
like WHY Nutrition?
