Proprietary 100% non-toxic coating.
No Chemicals & Completely Natural: Does not contain PFAS , PTE, PFOA, BPA or
nickel, which is present in all Teflon coated pans. An innovative coating composed
of inorganic materials & natural ingredients.
9H hardness, Coating will never come off: All the Teflon pans has 1H hardness. Ember coating has 9H hardness ensuring coating will never wear off.
Enhanced non-stick properties to ensure non-stick is lasting upto 3 years than the traditional pans which lasts for a few months
Patent Coating Application Process: A revolutionary application technology for enduring performance & long-lasting release. Increases the longevity of the non-stick performance.
96% resistance to scratches and Natural application process, free of any colouring elements.
Made out of 100% Recycled Alloy: It takes 43 cans to create a new pan from the material after it has been successfully recycled.
Better for the planet: It takes 80 to 100 years for an aluminium can to weather in residual waste & only five minutes to create a new pan from recycled material.
Saves Energy: Can be recycled using only 5% of the original energy consumption, for reuse as a raw material for our pan production.
Cooks Faster: a high energy-efficiency in comparison with traditional non-stick cookware since heat is transmitted to food faster.
Thoughtful Design: Featuring intentional design details & a variety of chic shade, built with the modern cook in mind.
Startup Description
White.Inc is creating next-generation consumer brands that elevate and enrich consumers' lives by bringing together great design, high quality materials & superior functionality.
Starting with a mission to craft well-designed home goods that thoughtfully raise the standards of what you cook with, we are set to first disrupt the cookware industry by launching India’s 1st 100% non-toxic Cookware.
The founding team has in-depth expertise in the cookware segment and have created & scaled Carawayhome.com, the No.1 D2C brand in the USA generating $320M revenue last year.
White.Inc is powered by a technology-enabled growth infrastructure that spans supply chain, creative, marketing and sales, all designed to rapidly develop, launch and scale modern consumer products.
Product Screenshots
Business Model
1. With the help of consumer reserach, we find consumer paid points with existing products.
2. Using Material sceince, we develop our own material that can solve the problem.
3. Using our proprietary material, we create great products which offer superior functionality and comes with great design aesthetics to elevate a consumers life.
4. Giving superior products at a value pricing is what we specialise in.
5. With great products and customer experience, we are building brand for tomorrow.
6. We sell these products our own website & marketplaces to start with
7. Launch in offline once we hit 50cr scale online.
Customers
based in
India
Business
Modal Type
Direct To Consumer
Type of
Sales
B2C
Competitors
Prestige
Hawkins
Stahl
Wonderchef
Carote
Indus Valley
Teams
Siddharth Gadodia
CEO, Co-Founder
Himanshi Tandon
CMO, Co-Founder
Bret Recor
Chief Product officer
Young Yun
CRO & Co-Founder
Tell us a bit about how founding team knows
each other.
Previous work experience and personal networks
Why did you decide to start this
company?
From an early age, I was curious why we don't get good quality products in India as compared products available abroad. Started this to give Indian access to global quality standards at right pricing
Are all the founders full-time on this
project?
Yes
Looking for an
opportunity to invest in companies
like Ember By Palette Brands?
