VTF cater to the modern household, especially urban women seeking convenience without compromise. Our 60+ ready-to-cook and pre-prepped fish products save time, eliminate kitchen odors, and make healthy cooking effortless.
Startup Description
Vridhi Techno Farms (VTF) is solving this crisis with India’s first traceable, residue-free, and odor-free cold supply chain for fish. We oversee every step—from farm to doorstep—ensuring safe, natural, and ethically sourced farmed fishes (Aquaculture).
Business Model
Vridhi Techno Farms (VTF) operates India’s first traceable, residue-free fish supply chain, transforming aquaculture into a consumer-centric experience through its brand “What The Fish” (WTF). VTF integrates farm-to-doorstep operations—sourcing ethically farmed fish, processing them in odor-free, hygienic facilities, and delivering ready-to-cook SKUs directly to urban households. The model monetizes through premium B2C sales (online and offline), institutional B2B partnerships, and strategic channel expansion. By solving for trust, convenience, and nutrition, VTF captures value across the cold chain while building consumer loyalty through transparency, quality, and cultural resonance. With scalable tech, strong margins, and repeat purchase behavior, VTF is positioned to redefine fish as functional food for modern India.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
C2C, B2C
Competitors
Online Marketplace - Licious, Fresh To Home, Captain Fresh, Tender Cuts
Offline Marketplace - Fish Markets / Fish Stores
Teams
Vasukumar
Founder & CEO
Tell us a bit about how founding team knows
each other.
Other members are advisory members
Why did you decide to start this
company?
VTF was born from a healthcare insight: chemical residues in food threaten public health. I launched India’s first traceable, residue-free fish chain to protect both rural producers and urban consumer
Are all the founders full-time on this
project?
Yes
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