* Germinated by creative minds with expertise in printing and advertising, Urban Pitara was founded with the vision of bringing Wearable Art into the mainstream. Conceptualized in 2014, Urban Pitara officially launched in 2015 as a production house operating with a zero outsourcing and zero inventory model.
* Zero Inventory Model: Since its inception, the brand has adhered to a "Make one, Stitch one, Ship one" process, making it one of the pioneering Indian brands contributing to sustainable fashion with zero wastage.
* Orders collected through our Omni Retail Channel (online, offline, B2B) are printed, processed, and shipped within 1-3 working days.
Startup Description
* We are proud to have a 60% women workforce and are 100% Made in India 🇮🇳. Equipped with a range of top-tier printing and processing machinery, we produce merchandise both for our brand and for leading clients through our dropshipping and white-labeling programs.
* As pioneers in digital printing, we have created "First in India" products such as customized, digitally printed shoes, fanny packs, bomber jackets, and couches.
* We are the only brand in India offering printed products in sizes ranging from 2 Years to 12XL.
* Customization Studios: Our first studio opened in 2015, driven by the idea of printing anything on any surface. From shoes, skateboards, and bike seats to couches, curtains, and canvas paintings, we bring creativity to life through diverse customization options.
* We currently operate three company-owned studios located in the Delhi NCR and Punjab regions.
Production Facility:
* State-of-the-art manufacturing unit in Jalandhar City (Punjab)
* Waterless printing technology
* The industry’s best Japanese and European standard printers
* Multiple stitching machines for apparel, home decor, and accessories
* Favorable working conditions
Product Screenshots
Business Model
* Website With 1000+ Designs, 50+ Categories
* India’s Biggest Size Range From 2 Years To 12XL
* 1 Order Received, 1 Product Printed, 1 Product Stitched, Shipped In 1 Day
* Zero Landfills
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2C
Teams
Vishav Sharma
CMO
Rishabh Sharma
CEO
Why did you decide to start this
company?
To bring Wearable Art to the mainstream with a zero outsourcing, zero inventory model. This sustainable approach focuses on creating unique, artistic apparel while minimizing waste.
Are all the founders full-time on this
project?
Yes
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