AI-powered skincare solutions designed specifically for Indian skin. Personalized treatments that actually work.
We are a modern, tech-powered skincare ecosystem—designed to deliver clinical-grade outcomes at scale through a seamless fusion of AI, dermatology, and product innovation.
Once these products receive good demand we will be launching another 20 plus skus to provide solution to other skin problems mentioned above Each product will be curated in such a way that it gives affective solution to all skin problems
Startup Description
Get personalized skincare solutions designed specifically for Indian skin. Instant skin analysis, expert dermatologist consultations, and customized treatments that actually work.
Product Screenshots
Business Model
BusinesModel – Nureya Beauty & Wellness Pvt. Ltd. (Benotia)
1. Problem We Address
Consumers face a lack of truly personalized skincare solutions in India. Most brands provide generic formulations, leading to limited efficacy, low satisfaction, and fragmented trust.
2. Our Solution
Benotia offers clinically proven, customized skincare products tailored to individual skin types and concerns, powered by an AI-driven diagnostic application. This ensures every customer receives a regimen uniquely suited to their needs, backed by science and dermatologist validation.
3. Revenue Model
Direct-to-Consumer (D2C): Products sold via our own website and mobile application.
Subscription Plans: Personalized skincare regimens offered on recurring subscription models, driving retention and predictable revenues.
B2B2C Partnerships: Collaborations with dermatologists, wellness clinics, and beauty retailers to extend reach.Data-Driven Services: AI-based skin analysis insights licensed to partners for clinical and retail use.
4. Competitive Advantage / Moat
AI-powered skin diagnostic tool enabling precision personalization.
Clinically validated formulations customized by skin type, ensuring efficacy.
Strong IP pipeline with technology + dermatologist expertise.
High customer stickiness through subscription and long-term personalization.
5. Market Opportunity
The Indian skincare market is valued at over ₹25,000 Cr and growing at 10–12% CAGR, with a rapid shift toward
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2C
Competitors
Major Competitors in India
1. SkinKraft – Offers customized skincare based on online skin profiling quizzes; strong D2C presence.
2. CureSkin – AI-driven skin analysis via photos; provides dermatologist consultations and product recommendations.
3. Minimalist – Popular science-backed skincare brand; not personalized but competes on transparency and clinical formulations.
4. The Derma Co. – Mass-market brands with dermatologist-inspired products and strong marketing reach.
Are all the founders full-time on this
project?
Yes
Looking for an
opportunity to invest in companies
like Nureya Beauty and wellness pvt ltd?
