Tooused is a digital platform that enables users to dispose of their used clothes in a responsible and rewarding manner.
Startup Description
In today's fast-paced world, urban consumers, primarily from metropolitan areas, are increasingly indulging in fast-fashion consumption. This leads to rapidly changing wardrobes, resulting in an alarming amount of clothing being discarded. Statistically, India's metropolitan population, which accounts for over 300 million individuals, regularly updates their clothing items, contributing to a significant proportion of the textile waste.
These discarded clothes, most of which are in wearable condition or require minimal mending, end up in landfills, exacerbating environmental concerns. To put it in perspective, textiles take years to decompose, and during their decomposition, they release methane, a potent greenhouse gas. Moreover, dyes and chemicals from these clothes can leach into the soil, polluting groundwater and harming ecosystems.
Traditional traditional rag pickers and communities like Waghri, who have historically been involved in used clothes trading, find themselves marginalized in the urban setup. Their conventional methods don't align with today's digital-first approach, causing a disconnect between potential sellers of used clothing and these traders.
the problem is multifaceted: an environmental challenge due to increasing textile waste, a consumer pain-point regarding the disposal of used clothing, and the marginalization of traditional used-clothes trading communities.
Product Screenshots
Business Model
Business Model:
Tooused generates revenue through partnerships with recyclers, second-hand retailers, and fabric upcyclers, charging a service fee for quality-controlled, pre-sorted inventory. Our revenue drivers are user transactions and partnerships, while technology development and logistics form the core cost drivers.
Customers
based in
India
Business
Modal Type
Mobile App
Type of
Sales
B2B2C
Competitors
No Direct Competitor exists.
Indirect competitor - Freeup.app
Teams
Jayshree Kumari
COO
Tell us a bit about how founding team knows
each other.
Jayshree and I (Mayank) have a special bond that goes beyond business. We've known each other for the past 8 years, and in addition to being co-founders, we're also husband and wife. Our shared vision for tooUsed is not just about building a successful startup but also making a meaningful impact on the environment and society. Our trust, understanding, and complementary skills make us a strong team, driven by a common purpose.
Why did you decide to start this
company?
We founded tooUsed to combat textile waste and promote sustainability, driven by our passion for a greener future.
Are all the founders full-time on this
project?
Yes
Looking for an
opportunity to invest in companies
like Tooused?
