Thristo is a two-sided fashion marketplace with two core apps:
Thristo Consumer App – A curated shopping platform where users discover trendy fashion from emerging D2C and homegrown brands. Key feature: Virtual Try Ons and Try & Buy, where users can try products at home before purchasing, reducing friction and building trust.
Thristo Partner Retail App – A plug-and-play tool for offline fashion stores and D2C brands to create digital storefronts, upload inventory and tap into online demand without needing to build their own tech or logistics setup.
Our Offering:
Thristo empowers offline and digital-first brands to scale through a unified platform that handles cataloguing, last-mile delivery, warehousing, customer support and returns while giving consumers a seamless, low-risk shopping experience.
Startup Description
Thristo is a fashion commerce marketplace bridging the gap between discovery and conversion for India’s new-age consumers. We curate high-potential, homegrown and D2C fashion brands and offer seamless virtual try-ons, 60 minute delivery, Try & Buy experience, allowing users to try products at home before purchasing, just like offline retail.
By blending the convenience of online with the trust of offline, we solve two key friction points in fashion e-commerce: lack of trust in quality and high return rates. We’re essentially are a channel partner helping emerging brands scale with logistics, warehousing and storefront visibility handled end-to-end.
Product Screenshots
Business Model
We operate a dual-sided marketplace with the following revenue streams:
25% commission from D2C brands stocked in our warehouses (dark store model)
12.5% commission from retail stores fulfilling from their own location
Seller subscriptions for advanced tools & visibility (₹1,999–₹4,999/month)
Delivery fees paid by buyers (₹49–₹89/order)
In-app promotions & virtual try-on credits as paid add-ons
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2C
Competitors
Slikk, Myntra, AJIO, TataCliq, Flipkart
Teams
Mohammed Jawaad Shariff
CTO
Yameen Kanji
COO
Abdullah Bukhari Shahzan
CEO
Tell us a bit about how founding team knows
each other.
Abdullah Bukhari Shahzan (CEO) and Yameen Kanji (COO) are cousins, having grown up together with a shared entrepreneurial spirit and deep understanding of each other's work ethic.
Yameen and Mohammed Jawaad Shariff (CTO) were schoolmates and their friendship naturally evolved into a strong working relationship through shared problem-solving and tech curiosity.
Why did you decide to start this
company?
We started Thristo because we saw a massive gap between how people want to shop and what existing marketplaces actually offer.
That's why we started Thristo!
Are all the founders full-time on this
project?
Yes
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