The Nutra Coffee offers a blend crafted for wellness enthusiasts, balancing rich flavor with functional ingredients to enhance your coffee experience. Each cup combines expertly sourced ingredients designed to support an energized, focused lifestyle, making it an ideal choice for anyone looking to infuse their routine with purpose.
At TNC, we are redefining how India experiences coffee by combining premium quality with wellness. Our innovative coffee machines offer both hot and cold brews, providing a personalized bean-to-cup experience. Creating a health-boosting 1 2 3 beverage that goes beyond caffeine.
Targeting millennials and Gen Z, we aim to bring the "grab-and-go" concept into the wellness space. Our beautifully designed, interactive kiosks allow customers to customize their drinks. blending convenience with a premium feel. India's coffee culture is evolving, and we're positioning ourselves as the first movers in the wellness coffee segment. With innovative, preservative-free food options and an engaging customer experience, we're set to revolutionize the market.
Startup Description
The Nutra Coffee (TNC) redefines coffee by blending rich flavors with targeted wellness benefits, catering to the health-conscious consumer seeking both taste and functional support. By infusing high-quality coffee with carefully selected nutrients and adaptogens, TNC elevates the daily coffee ritual into a source of focus, energy, and holistic well-being. With an emphasis on science-backed ingredients and a commitment to quality, The Nutra Coffee meets the rising demand for functional beverages, offering a convenient and enjoyable way to support health. TNC’s mission is to make wellness accessible, one cup at a time, transforming coffee into a purposeful daily choice.
Product Screenshots
Business Model
The Nutra Coffee business model is built around two primary channels to reach a broad consumer base: grab-and-go kiosks and online instant coffee sachet sales. Each component is designed to fit seamlessly into busy lifestyles, offering both convenience and wellness benefits in one.
Grab-and-Go Kiosks: Strategically placed in high-traffic areas, such as business districts, universities, and transit hubs, these kiosks allow consumers to quickly pick up nutritionally enhanced coffee. The kiosks offer a variety of coffee blends, catering to on-the-go individuals seeking more than just caffeine. This model not only enhances accessibility but also taps into the demand for quality, nutritious options without the wait.
Online Instant Sachets: Our online platform offers single-serve sachets of instant coffee, providing the same wellness benefits as our kiosk products in a convenient, portable format. These sachets allow customers to make The Nutra Coffee part of their daily routine, no matter where they are. This model is designed to build brand presence and loyalty by ensuring customers can access their preferred coffee blend with ease, whether at home, in the office, or while traveling.
This hybrid approach—combining physical kiosks with online sales—enables The Nutra Coffee to meet consumers where they are and how they prefer to consume coffee, making wellness-oriented coffee an accessible, everyday choice.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2C
Competitors
* Aceblend - does D2C of Mushroom Extract Instant Coffee, lacks offline setup, major nutritional coffees and has started in 2024 with the wellness coffee space.
* Ab Coffee - has kiosk setups in various parts of Metro cities, but lacks wellness options, automation in machines used and hasn’t entered the D2C space.
Various small new companies have started the basic model of mushroom extract coffee and are not doing more in the space.
* Ripped Up Nutrition - Does protein coffee, lacks other options and hasn’t entered offline space.
* RAGE coffee - Company valued at more than 300 cr. Is coffee infused with vitamins/cognitive enhancers/collagen? Lacks further wellness options and is absent in the offline cafe space
* Blue Tokai - Valued at 1500 cr. Does artisanal & specialty coffee. Lacks wellness and nutritional options. The pricing caters to a premium audience which constitute a very small TAM of India.
* Yoga Bar - Valued at 440 cr. Does protein bars and multigrain cereals. Can be a good collaboration in the future for healthy snacks at the kiosk.
* Power Gummies - Valued at 160 cr. Concentrates on gummies and has not tapped into any potential markets around health drinks or coffee.
* All small and large cafes in India - Lacks the health and wellness space which is our USP and we get the opportunity to double our TAM with regular coffee drinkers and health-conscious individuals, both of which are a rising trend in Indian market.
Teams
Tarun Mehta
Purchasing Consultant
Meghana
Marketing and Sales Head
Why did you decide to start this
company?
The goal is to enhance each cup with added health benefits, creating beverages that go beyond traditional caffeine.
Are all the founders full-time on this
project?
Yes
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