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The Nestery
Startup
Yellow Birds Retail Pvt Ltd
The Nestery helps parents discover, and shop more intuitively for their children
wholesale-and-distribution
retail
Employees
11-50 employees
Incorporated at
India , 2019
Corporate Office
Bengaluru
Founder
Platform
WFC
Updated: 06 Sep' 2024
Approved: 23 Jun' 2022
Product Video
Product Description
Parenting sometimes feels like a video game, doesn’t it? Every time you feel you have got the hang of it, the game levels up with new challenges! And you just want that one magical place, that gives you just the best of everything you need, to deal with every new challenge that parenting throws at you. That’s exactly how we felt… And that was how The Nestery was born. We help you bring together handpicked, safe, original, parent-approved products for you and your little ones.
Startup Description
Building community-led e-commerce for the modern parent.
Product Screenshots
Business Model
Marketplace & Inventory model (Only Books)
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2C
Competitors
Firstcry, Patpat, Mylo, Hamleys etc.
Teams
Vaishnavi
Founder
T S Viswanathan
Co-Founder
Aparna
Co-Founder
Tell us a bit about how founding team knows each other.
"Aparna and Vaishnavi knew of each other through various parenting platforms that they both were part of. Incidently both their kids went to the same school. That's where they both met each other. Aparna joined Vaishnavi as 2nd employee of The Nestery. She joined to write blogs but then took one thing after the other and went on setting up various departments. Eventually she became a co-founder as well.
Are all the founders full-time on this project?
Yes
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