We grow our own fruits and vegetables for making pickles. We also grow Sarson (Mustard) and Til (Sesame) to produce our own oil. We grow most of the spices that we use like, Meethi Dana, Saunf, Ajwain, Sabut Dhaniya, Sabut Lal Mirch, Lal Mirch Powder, Amchoor, Haldi etc.
Our products are made using old/forgotten/traditional recipes and in the same way they were made when the recipes were written - BY Hand. The changes we have made are that the HANDS are covered with gloves and the HEADS with caps. The modern production machine that we have recently introduced is one domestic Mixie (The only electronic gadget in our unit).
Our farms are completely free from flies, mosquitoes and insects throughout the day (We have them during the monsoons when no pickles are made). The fruits and vegetables that we use for pickling are plucked RIPE 2 hours before they are processed. We need the 2 hours lead time to wash and dry them in the Sun. (No artificial ripening is done to the fruits/vegetables or the end product). Then our pickles are Sun drenched in wide open spaces with ample space between the containers to allow each container to get Sun rays from all sides in the day (The containers are kept in an East to West direction).
Startup Description
Little farms customers tend to be families where both husband and wife are working professionals. They are the craving that achaar that her mom or grandma used to make but doesnt have time to make and does not have easy access to it but can afford it. They head to the marketplace and what they find is the same old factory made pickle which is filled with CLASS 2 preservatives , colours and are machine dried. They do not have the same taste or appeal as homemade pickles do.
Thats where we come in, giving them pickles that taste like what they had in childhood which are preservative free, sundried so they can reminisce the childhood memories.
Little farm intends to offer the tastiest pickles that are preservative free , handcrafted in small batches, sun-dried to Someone who is looking for homemade, quality & tasty products that their mom /grand-mom used to make / To people are looking for these in the market but cannot easily find them, filling the gap b/w the unorganised & organised sector. So that they will be able to reminisce their childhood memories.
Product Screenshots
Business Model
We generate revenue from 3 channels as follows:
1) Website i.e D2C- from our website wherein we sell products directly to the customer and generate revenue against the goods sold.
2) Quick commerce platforms such as Blink it, swiggy insta mart , zepto i.e B2C-Wherein we sell our products to these channels via our distributors ( who pay us in advance) and the end consumer purchases from the platforms itself.
3) Amazon i.e D2C and B2C: We work on two models with amazon wherein we sell directly to the consumer and in the second model we sell our products to amazon on outright basis and they further sell to the consumer.
*Lastly as of today we are a digital only brand in the long run we want to dominate the retail and HORECA landscape across India.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2B, B2C
Competitors
Tops, Mother's Recipe, Priya
Teams
Aditya Bhargava
Co-founder & COO
Niharika Bhargava
Founder & CEO
Are all the founders full-time on this
project?
Yes
Looking for an
opportunity to invest in companies
like The Little Farm Co.?
