Taffykids makes outfits that today’s kids, Gen Alphas, want to wear. Every piece in our collection is trendy, cool, and affordable. Taffy is your go-to kid's Fashion brand, specializing in adorable girl and boys collections with a touch of sweetness.
Startup Description
TaffyKids is a stylish & fashion-forward kidswear brand founded in 2021, because just
Like adults, kids also deserve high-quality fashion.
Product Screenshots
Business Model
Core Strategy:
* Direct-to-Consumer via our official website and marketplaces.
* Full control over brand experience, pricing, and customer data.
* We produce in limited quantities to minimize inventory and maximize design freshness.
* We have a rapid sell-through average of 65% in less than 60 days, which exceeds industry benchmarks.
* Website to packaging → Ensures consistent storytelling and visual identity.
* Real-time feedback for faster product iteration.
* Build a strong D2C foundation to expand into an omnichannel presence.
* Use D2C data for merchandising and location strategy offline.
Key Revenue Strategy:
* Official Website (Primary Channel) End-to-end branded experience.
* Performance Marketing (Meta, Google), Precision targeting, fast scale.
* Retention & Community WhatsApp, Email, Loyalty Program.
* Limited Marketplace Presence Strategic for reach, not core.
Customers
based in
India
Business
Modal Type
Mobile App
Type of
Sales
B2B, B2C
Competitors
ZARA, Jack & Jones, Zudio, Max, Westside, H&M, peppermint, GAP, Allan Solly
Are all the founders full-time on this
project?
Yes
Looking for an
opportunity to invest in companies
like Taffykids?
