*Our team are domain experts with 80 years of experience in the power generation industry
*We have developed two SaaS products that generated over $1B over a three-year period
*Our Product, Apex, is a 100% cloud-based solution that is proactive not reactive
*Apex will cost the average plant ~$700k annually and the average power plant uses ~$100M per year on fuel. With reduced outage time and an achievable 1% in fuel savings, Apex is a simple economic decision
Providing Software as a Service Solutions for the Power Generation Industry that drive value for our customers by improving efficiency and flexibility while reducing fuel cost and emissions. Software as a Service Solutions for the Power Generation, Refinery, Petrochemical, Oil & Gas and any other industry where efficiency and unplanned outage prevention is demanded.
Startup Description
Our solution, Apex, drives value for our customers by improving efficiency and flexibility which results in lower fuel cost and GHG emissions, as well as reduced unplanned outages due to equipment failure. Our management team has over 75 years of Operations and Management experience in the power generation industry, and broader energy sector and are considered Domain experts.
Product Screenshots
Business Model
*Apex Operations Optimization is priced $ / MW per plant and each customer will pay an initial set up fee for Apex which covers support and initial HW / cloud cost
*Apex Asset Optimization is priced per Asset (GT/HRSG/ST/BOP) and each customer will pay an initial setup fee
*Apex Business Optimization is priced per Capability or per User
*Sticky product
*Emissions Reduction is our primary goal (NOx, CO, VOC)
*Fuel will be the primary cost savings for OO, and the byproduct of fuel efficiency is lower greenhouse gas emissions
*Outage Reduction will be the primary cost savings for AO
*Optimized Business functionality is the primary focus of BO
*The Integrated Plant solution can be adapted for green power sector and all other industries
Apex is a software as a solution model which is cloud based and uses an annual subscription fee structure. No additional hardware is required, but with our Asset Level vertical, we provide a handheld device to support the mobile capability of our application for those users that need to be mobile and still connected. In areas where data sovereignty are a concern, we have continency plans in place.
Customers
based in
East Asia, Europe, India, Latin America, Middle East & North Africa, South Asia, Southeast Asia
Business
Modal Type
SaaS
Type of
Sales
B2B
Competitors
GE, STEAG, OSIsoft, Hanara.
Teams
David Jacobs
Founder, CEO & President
Jonathan Nyson
COO
Tell us a bit about how founding team knows
each other.
Jonathan and I were both Plant Managers at two different companies so we met there. We collaborated over the years to try to improve our efficiency at our respective power plants. Then we met again at GE Power and when David was assigned to lead the global team to build the SaaS solution, he brought Jonathan over as his operations support product manager. Together they built a global $1B SW line for GE. Once we obtain funding, Jonathan will join SDS.
Why did you decide to start this
company?
I left GE in 2019 due to a global reorg. The SaaS I built did not do what I wanted it to do as it was designed to upsell HW solutions. I want to actually help my customers solve the problems they face
Are all the founders full-time on this
project?
Yes
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