An e-commerce marketplace platform - where buyers can browse local shops around them and buy products delivered to their doorsteps
This Subconsciously, solves buyer's trust towards Online shopping thus pushing the 8% adaption towards 20% global standards, especially strong potential in Tier-II geographies
Our fundamental model itself gives great USPs like
1. Known Trusted Shops around you
2. Shorted Delivery time than current Horizontal ecommerce players
3. One app - buy anything & everything
And added innovative solution to tackle "lack of touch and feel"
1. Home Demo for fashion & footwear for men, women & kids
Technical Products:
Buyer Application (Flutter ) - Android App, iOS App, Mobile Web, Desktop Web
Seller Application (Native Android)
Services:
Logistics & Delivery
Customer Support
Digital Payments
Home Demo
Shopiful.in is just temporary landing page, the actual full site is deployed in a separate Domain for confidentiality purposes. Links, access (including testflight) & full product demo will be shared after first meeting.
Startup Description
Ecosystem of local sellers & Buyers with the help of tech & logistic support.
More like Swiggy, where instead of browsing dishes, you browse restaurants, here instead of food & restaurants, it's about products & shops where you browse through popular shops near you across multiple categories
We’re raising ₹1.5 Cr to launch initial category clusters and validate PMF in Hosur over a focused 6-month window.
Product Readiness: Tech Platform Built & Deployment ready
Supply Readiness: 22 Offline Sellers engaged, 4 non-binding LOIs signed
Product Screenshots
Business Model
Business model is commission from retailer which would be a fair fraction from his/her profit margin.
A single region breaks even at ~2.5% market share (~370 orders/day).
As we scale within city, expenses grow modestly while revenue compounds with density, improving regional profitability.
Number of regions and market share in each region is directly proportional to Top-Line we make.
On Larger scale, with SOM of 8B$ by 2030, Revenue potential would be 0.36B$
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2B2C
Competitors
E-commerce marketplaces in India broadly fall into two branches:
(1) HORIZONTAL MARKETPLACES (Indirect Competition)
eg. Amazon India, Flipkart, and Meesho.
(2) VERTICAL MARKETPLACES
eg. Nykaa and FirstCry.
OUR POSITIONING:
A sub-branch of horizontal ecommerce (with local wedge), No Direct competition in our specific segment
ADJACENT/HISTORICAL ATTEMPTS:
Early quick-commerce players initially operated as horizontal local marketplaces but started with FMCG vertical, which introduced Operational challenges & poor unit economics which led them to pivot toward dark-store-led inventory models, moving them away from the horizontal marketplace model and out of our target segment.
Tell us a bit about how founding team knows
each other.
Jagan (COO, Shopiful) was working with a mutual friend on a social media application. During MVP discussions, they reached out to Dhaya (CEO, Shopiful), who was then a Product Manager at Moonfrog Labs, SFG, for feedback on the business.
That initial collaboration led to Dhaya mentoring the team on buyer and seller research to identify core problems in the ecommerce space, after which the team decided to formally work together. They later went on to build Shopiful, driven by firsthand exposure
Why did you decide to start this
company?
Large TAM. Extensive Qualitative research on online, offline buyers & sellers led to exhaustive list of problems in Ecom space & then it was easier to derive value propositions, thus founding shopiful
Are all the founders full-time on this
project?
Yes
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opportunity to invest in companies
like Shopiful?
