Selvel offers elegant, utility-rich serveware that blends modern aesthetics with Indian sensibilities — making everyday and festive serving both beautiful and functional.
Startup Description
Selvel has always deliberated on providing the highest quality of products to its users. It is done with a sense of morality and conscientiousness towards its customers, employees and the environment. The business has been built on strong pillars of care, integrity and transparency. It has adapted to cater the needs of the market with a strong customer centric focus for houseware products.
Product Screenshots
Business Model
* Scale Distribution Across India:
- Strengthen presence on Zepto, Swiggy Instamart, and other Q-commerce platforms.
- Drive fast-turnover SKUs and curated bundles for impulse and everyday use.
* Expand Product Portfolio & Category Innovation:
- Launch new categories like container jars, modular storage, and everyday serveware.
- Build on Selvel’s strength in functional elegance with festive kits and gifting options.
* Strengthen Digital & E-Commerce Presence:
- Scale across Amazon, Flipkart, Meesho, and emerging marketplaces.
- Invest in D2C marketing, content-driven storytelling, and SEO to drive direct engagement and conversions.
Customers
based in
India
Business
Modal Type
Mobile App
Type of
Sales
B2B, B2C
Competitors
Cello, Milton,
Are all the founders full-time on this
project?
Yes
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opportunity to invest in companies
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