RIO Bubbly Fruit Drink is sparkling juice enhanced with honey and vitamin C.
It is available in 250ml aluminum cans priced at Rs.45 and 200ml PET bottles priced at Rs.20. The flavors are Acai Berry, Green Mango, Wild Berry, Guava, Peach Berry, and Passion fruit.
Boom Energy Drink is a powerful energy drink enhanced with vitamin C, B group vitamins, and taurine. It is priced at Rs.45 for a 250ml aluminum can.
We aspire to make RIO a Lighthouse Beverage Brand catering to the increasingly savvy & aspirational consumers of the country which has created its niche as a High -Quality | Indulgent | Unique Tasting beverage for all age groups by breaking taste barriers with distinctive fruit flavors in its bubbly drinks & booming impact in its power-packed energy drink.
Key Ingredients:
* Enhanced with Honey + Vitamin C + No Caffeine = RIO Bubbly Fruit Drink.
Packaging:
* Graffit on our 250 Ml cans
Startup Description
We are a 100% bootstrapped beverage company and are currently in manufacturing, marketing, and distribution of sparkling juices and energy drinks under the brand name RIO. Our products are available across 37000 retail outlets in Maharashtra and some parts of Gujarat and Punjab. Currently, our team strength is 150 and our distributor strength is 200.
RIO BUBBLY FRUIT DRINK (BFD) is one of its kind, new-age sparkling fruit drink with
exotic fruit blends:
* Enriched with Honey & Vitamin C
* Juice content of 15% (highest among competitors)
* No Caffeine
* 20% less sugar vs other carbonated beverages
* “Better for you” option vs traditional carbonated beverages
* Focus on sustainable packaging
* As Rio moves from single serve beverage products to multi serve beverage products, it has introduced
a 500ml PET bottle @ Rs.70 for its BFD segment.
* This product line will help Rio penetrate the Modern Trade channel while also increasing its customer range from single individuals to multiple consumers such as groups & families.
RIO BOOM ENERGY DRINK is a full power refreshing energy drink with key active ingredients that give a consumer all day peak energy.
* Value for money mass premium energy drink
* Targeted to the aspirational BHARAT consumers.
* Looking to convert light ED consumers to heavy ED consumers
* Getting very good traction in Tier 2 towns of Maharashtra
Product Screenshots
Business Model
We work like a typical FMCG company on a hub and spoke model. We bill our products to our distributors or superstockists who in turn supply to the various retailers who sell our product to the end consumers.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2C, B2B2C
Competitors
* Hell Energy Drink
* Appy Fizz
Teams
Rahul Sangoi
Co-Founder & CEO
Rohan Sangoi
Co-Founder
Pankaj Engineer
Head – Sales & Distribution
Why did you decide to start this
company?
At RIO, we aspire to make RIO a lighthouse beverage brand catering to the increasingly savvy & aspirational consumers of India.
Are all the founders full-time on this
project?
Yes
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opportunity to invest in companies
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