Rawky Studios is a game development studio and we are building for the next billion gamers.
Startup Description
Only 1% of Hypercasual game prototypes tested get published with external publishers. The high velocity distribution approach of publishers impose stringent benchmarks on developers.
Our innovative self-publishing pipeline relaxes these benchmarks allowing us to ship more games at a smaller scale. Despite lower individual game revenues, the cumulative profits lead to sustained financial success.
In the last 8 months, we've established a proof of concept for our model by profitably acquiring >90K users from 25+ countries, for a game previously killed by multiple publishers.
Business Model
Our revenue model is primarily through in-game ads (~95% revenue). Our key metrics are the cost per install (CPI) for a user and the lifetime value (LTV) we derive from a user. We estimate LTV as D14-ROAS and target it to be 125% of CPI. These margins at our estimated scale of users will enable sustained profitability of our operations.
Customers
based in
Australia & New Zealand (Oceania), Africa (excluding North Africa), East Asia, Middle East & North Africa, Southeast Asia, Europe, India, North America, Latin America, South Asia
Business
Modal Type
Mobile App
Type of
Sales
B2C
Competitors
Casual Azur, Supersonic, SayGames, YSO Corp, Zego
Teams
Utkarsh Parasrampuria
Executive Director
Supratik Banerjee
Managing Director
Tell us a bit about how founding team knows
each other.
Friends since 2009 when we both were in our 9th std of school.
Are all the founders full-time on this
project?
Yes
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