Raasa Karts is India’s first street food delivery platform, bringing vibrant street food culture online and connecting informal vendors with digital consumers. It enables customers to order a diverse range of local street foods from home, while providing micro-entrepreneurs a formal sales channel. The platform is on a mission to digitize and empower low-income street food sellers, aiming to onboard hundreds of thousands of vendors.
Key Features
1) Vendor Onboarding: Street vendors can join the platform in minutes via a simple form (name, location, menu). The Raasa Business app guides them through KYC and helps them start selling quickly.
2) Catalog Management: Vendors list and update menu items in real time via the seller app, managing their digital catalog and prices.
3) Seamless Delivery: Raasa Karts leverages OLA’s delivery API for on-demand logistics, ensuring fresh street food arrives quickly and cost-effectively.
By formalizing this unorganized sector, Raasa Karts boosts vendors’ incomes (up to 3×) and creates new economic opportunities. Its broader impact includes empowering local entrepreneurs and bringing authentic street cuisine to urban consumers nationwide.
Startup Description
Raasa Karts is India’s first digital street food delivery platform, built to bring local street food vendors into the mainstream digital economy. The startup empowers micro-entrepreneurs—many from low-income and informal backgrounds—by giving them access to a wider customer base through a user-friendly mobile application. With Raasa Karts, customers can discover and order authentic local delicacies from verified street food sellers across their city, delivered to their doorstep.
The platform is designed to address core issues faced by street vendors such as limited footfall, inconsistent income, and lack of digital tools. Raasa Karts solves this by providing an easy onboarding process, a vendor-side app for managing menus and orders, and a reliable delivery network in partnership with logistics providers like OLA. Vendors can increase their daily income, gain formal visibility, and become part of a scalable, tech-driven food ecosystem.
With over 20,000 orders delivered and operations in cities like Delhi, Noida, and Gurugram, Raasa Karts is driving social impact while building a sustainable business.
Product Screenshots
Business Model
Raasa Karts operates on an asset-light, tech-enabled hyperlocal delivery model that connects street food vendors with customers through its mobile application. The business earns revenue via two primary streams: a platform fee charged per customer order (ranging between ₹5–₹20) and a seller-side fee of ₹5 per order. This dual-fee structure ensures scalability while keeping services affordable for both users and vendors.
The customer segment includes urban food lovers looking for hygienic, authentic street food delivered conveniently. On the supply side, the platform serves micro-entrepreneurs—street food vendors—many of whom have never used digital tools for business before. These vendors are onboarded through a simple app-based registration, assisted by Raasa Karts’ vendor support and catalogue team.
Deliveries are fulfilled through third-party partnerships, primarily with OLA riders, enabling a cost-efficient, on-demand delivery model without owning logistics infrastructure. This keeps operational costs low while expanding rapidly across urban areas.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2B2C
Competitors
Raasa Karts has no direct competitor focused exclusively on street food delivery. However, indirect competitors include Swiggy and Zomato, which serve mainstream restaurants but do not cater to unorganized street food vendors.
Teams
Manik Sehgal
Founder and CEO
Tell us a bit about how founding team knows
each other.
The founding team of Raasa Karts shares strong personal and professional ties. Manik Sehgal, the founder, co-leads with his wife Surbhi Sehgal. Vishesh Agarwal, the first employee, joined early and heads vendor management. Anand Srivastava, the tech consultant, closely supports the team in platform development. Their trust, collaboration, and complementary skills form a solid foundation for Raasa Karts’ mission.
Why did you decide to start this
company?
I started Raasa Karts to empower street food vendors by digitizing their businesses, offering them a platform for growth, and increasing their income.
Are all the founders full-time on this
project?
Yes
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