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11-50
Noida
India , 2023
Noida
Que Universe offers premium quality sunglasses that elevate your look while providing excellent eye protection. The brand has gained quick recognition and is celebrated for its unique, high-quality products.
QUE is a seamless blend of style and substance, shaped in collaboration with Shikhar Dhawan. Dive into curated trends, premium quality, and sustainable elegance, redefining lifestyle essence. Que Universe is revolutionizing the mass premium sunglasses market. We offer stylish, high-quality eyewear designed for modern trendsetters seeking both fashion and functionality.
* Que Universe will enter the mass premium sunglasses market with a focused strategy: - Target Audience: Fashion-conscious millennials and young professionals. - Unique Selling Proposition: Stylish, high-quality eyewear partnered with cricket star * Shikhar Dhawan. - Distribution: Online platform, Amazon & Pop-up stores - Marketing: Shikhar Dhawan Campaigns, Digital campaigns, influencer partnerships, and PR coverage. - Expansion: Gradual international expansion and product line extensions. - Shikhar Dhawan: Integrating in Dhawan Karenge his talk show on Jio Cinema, Instagram Posts with QUE, Gifting and Posts from his IPL Team and his celebrity friends.
India
Maturity
B2C, B2B, D2C
Ray Ban, Oakley
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