We make unique products specifically designed for Indian Pet Parents . We have launched Indie Cat which is a fresh style cat food with only meat, bone broth, herbs and spices at Rs.36-45 per pouch. We have other MVP stage brands Indian Hound DIY home style meal, Scan Me feature collars (to never lose your pet), waggy zone doggy ice creams and popxcommunity which is our community.
Startup Description
We are a startup working on making pet parenting and its joy accessible to everyone (cost and education being barriers). Our primary offerings include our social media handle at popxcommunity on Instagram (18k+ followers), which helps first-time pet parents navigate through adopting a pet, our traditional homestyle meals with high-quality ingredients, herbs, and spices (no fillers, no chemicals, no preservatives, etc., just a simple wholesome meal at 35 to 50 Rs per meal), Indian Hound walking gear with Scan Me (TM) feature never to lose your pet; and Waggy Zone doggy ice creams (featured on Shark Tank season 2).
We are different because we work on growing the market by increasing pet ownership and providing solutions to home-cooked food feeders (85% of pet parents still feed home food). We do not try to go after the established clientele that contributes to the entire pet industry (15% pet parents). Also, our range of food is projected to have excellent demand in the EU and US as pet owners move away from highly processed food and kibbles and want more natural offerings.
Product Screenshots
Business Model
We plan to target first time pet parents through snackable social media content and performance marketing. We have our own ecommerce website and are available on marketplaces. We also plan to conduct offline events and collaborate with other organisations to help with adoptions and spreading more awareness.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2B, B2C
Competitors
N/A
Teams
Hari Shankar
Co-founder & Chief Executive Officer
Deepesh Kedia
Co-founder & Chief Business Officer
Darshankaur Khalsa
Co-founder & Chief Communication Officer
Bhavya Desai
Co-founder & Chief Creative Officer
Are all the founders full-time on this
project?
Yes
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opportunity to invest in companies
like PoPxCommunity?
