Trio Music is a next-gen music streaming and caller tune app that lets users set any line of their favorite song as a caller tune — a feature exclusive to Trio. With affordable subscription plans, a rich regional catalogue, and personalized user experience, Trio Music is "Aapke dil ki awaaz, aapke apno tak."
Startup Description
Startup Name: Trio Music
Description:
Trio Music is a music-tech startup revolutionizing how Indians connect emotionally through songs. It offers users the power to set any specific line of their favorite track as a caller tune — an exclusive, personalized experience. With regional content, affordable pricing (starting at ₹29), and viral referral rewards, Trio is building the future of emotional music engagement for Bharat.
Product Screenshots
Business Model
Business Model – Trio Music:
Trio Music follows a freemium subscription and value-added services (VAS) model.
Subscription Revenue:
Basic Plan (₹29–₹49): Ad-supported music streaming with access to core features.
Premium Plan (₹99–₹129): Ad-free experience, exclusive content, and caller tune customization.
Validity ~2 months to encourage frequent renewals.
Caller Tune Personalization (VAS):
Users can select any line from any song as their caller tune (a unique Trio feature).
Premium feature included in plans, creating emotional engagement and high stickiness.
In-App Purchases:
One-time purchases like custom wallpapers (₹29 lifetime).
Future offerings: artist shoutouts, fan badges, ringtone packs.
Advertising & Brand Collaborations:
In-app ads for free users.
Brand partnerships for exclusive music, regional promotions, and sponsored playlists.
Referral System for Virality:
Users earn free subscriptions by referring 5 paying users — incentivizing organic growth and retention.
Customers
based in
India
Business
Modal Type
Mobile App
Type of
Sales
B2C
Competitors
Airtel (Wynk Music)
Caller tune available only for Airtel users
Free Hello Tunes with selected plans
Limited personalization – users can choose full songs, not specific lines
🔹 Jio (JioSaavn)
Free caller tunes for Jio users
Pre-selected song options only
Deep integration with Jio SIM ecosystem
🔹 BSNL
Offers traditional caller tune service (BSNL Tune)
Limited tech innovation and content discovery
No app-based smart personalization
🔹 VI (Vodafone Idea)
VI Caller Tunes via Hungama or VI app
Good regional library but only full-song selection
Primarily bundled with recharge plans
⭐ Trio Music – The Next Evolution
Telco-independent platform – works on any SIM (Airtel, Jio, VI, BSNL, etc.)
Exclusive Feature: Set any specific line from any song as your caller tune
Available through affordable subscription (₹29–₹129)
Built-in referral rewards, smart personalization, and in-app content purchases
Targeted for Bharat-first audience with deep emotional connection
Teams
Jatin Sharma
Chief Technology Officer
Tell us a bit about how founding team knows
each other.
Manish Verma – Founder & CEO
Manish is a passionate music-tech entrepreneur with a vision to emotionally connect India through personalized music experiences. With a strong understanding of regional users and mass-market psychology, he leads product innovation, strategic growth, and business execution at Trio. His deep belief is: "Music isn’t just entertainment — it’s emotion you can share."
Jarvis – AI Managing Director (Strategic Assistant)
Why did you decide to start this
company?
Why I Started Trio Music
I started Trio Music because music is more than just sound — it’s emotion.
In India, we express love, heartbreak, friendship, and even pain through songs.
Are all the founders full-time on this
project?
Yes
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