ONYC is a dedicated children’s footwear brand focused on designing, manufacturing, and selling affordable, ergonomic, and BIS-compliant footwear for children aged 0–10 years. The company addresses a large gap in the Indian market where parents often have to choose between low-cost, poor-quality footwear and expensive premium brands. ONYC offers a trusted middle ground by combining safety, comfort, and modern design at accessible price points.
The brand’s product portfolio includes shoes, sandals, flip-flops, sliders, clogs, and ballerinas, all designed to support healthy foot development during early growth years. Key features include lightweight construction, anti-skid soles, breathable toe protection, and air-cushioned insoles. All products meet or exceed Indian BIS safety standards.
Startup Description
ONYC is a fast-growing Indian children’s footwear startup building a trusted, affordable brand focused exclusively on kids aged 0–10 years. The startup was founded to solve a widespread problem in India, where parents often rely on low-quality, unsafe, or imported footwear that does not support healthy foot development, while high-quality options remain expensive and inaccessible.
ONYC designs and manufactures ergonomically designed, BIS-compliant footwear that combines comfort, safety, durability, and modern aesthetics at affordable price points. Its product range includes shoes, sandals, flip-flops, sliders, clogs, and ballerinas, featuring lightweight materials, anti-skid soles, breathable toe protection, and cushioned insoles to support growing feet.
Business Model
ONYC generates revenue primarily through D2C sales via its website and major e-commerce marketplaces (Amazon, Flipkart, FirstCry, Myntra, AJIO, Meesho). Planned revenue streams include subscription-based footwear for growing children, complementary accessories (socks, insoles, shoe care), Exclusive Brand Outlets (EBOs), offline distribution, and brand licensing.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2B
Competitors
NA
Are all the founders full-time on this
project?
Yes
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