We build disruptive payment solutions :
1. Enabling keypad phones users, which are about 400+ mill in India for a secure digital financial inclusion service - UPI, Money transfers, bill and merchant payments and more.
2. Making online M-commerce card payments secure, simple, faster, safer for the customer, lowering the costs for merchants and increasing throughput efficiency for the card issuers.
Startup Description
We have built the 2 products over the last 6 years, got the regulatory approvals, certifications and the banking and merchant / customers partnerships in place.
Some agreements / MOU's are already in place and we are at the cusp of going live with our customers :
1. Financial inclusion for Keypad device users: with the micro finance / MSME merchant acquiring partners / rural banking and e-commerce providers.
2. Online M-commerce card payments: going live with Axis Bank and 6 online M-commerce merchants.
Both solutions are highly disruptive, and with a global opportunity, patent protected and involve a high degree of IP, technology for a barrier against competition.
Business Model
Our services are a pure B2B service, where we provide them the services for their end customers. The revenue model is a mix of the following , depending on the partnership deal :
1. Partner integration setup fees + an AMC charge to them
2. Monthly subscription charge to the customers - either directly or via the business partner
3. A charge per transaction
We work on a combination of the above and the business model based on the above method and a conservative estimates on the customers translates to a highly profitable business venture.
Customers
based in
India, North America, South Asia, Middle East & North Africa, Europe, Africa (excluding North Africa)
Business
Modal Type
SaaS
Type of
Sales
B2B2C
Competitors
For both products, we have very limited competition :
1. The financial inclusion solution on Keypad / feature phones : The competition is limited to IVR and pre-installed apps from some providers : they are both limited scope offerings and cannot cover the customer user cases we have built
2. For our online M-commerce card payment solution, we are the first globally with Visa, Mastercard and Rupay and have a global exclusive partnership in place with Visa.
Both the products are patent protected and the combination of our business partnerships and patent / technology / certifications in place give us the protection for atleast 18-24 months from any foreseeable competition.
Teams
Taron Mohan
CEO
Vikram Mehta
Co-founder
Tell us a bit about how founding team knows
each other.
We were classmates / hostel mates at IITD and have known each other since 1980. We came together in 2022 when the project was all set to go live and get into commercial launch. While we were friends meeting almost every 4-6 weeks, we became business partners 2 years ago and have a harmonic working equation building a solid foundation for the Company future.
Why did you decide to start this
company?
Understanding the need for secure payment solutions for the un-banked/under-banked and extending to simpler, faster online M-commerce payments, we filled the gaps here with our products
Are all the founders full-time on this
project?
Yes
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