Striving to be the ultimate D2C First brand, delivering every kind of lingerie in the universe catering to the desires of the Modern Indian Woman.
* Exotic & Fashionable: Refreshing designs reflecting contemporary women's style and culture.
* Premium Quality Lingerie: Adhering to global quality standards for durability and craftsmanship.
* Luxury at Accessible prices: Semi-premium to premium prices (Rs 900-5500) accessible to diverse Indian consumers, including tier 2 cities.
* First Choice for Indian Men Too: The first choice for Indian men, offering luxurious gifting options that express admiration for partners' beauty.
Startup Description
Empowering Feminine Luxury: On a path to become India's most Loved and Aspired Premium Lingerie Brand, celebrating Indian Women's Individuality.
For the women who love to leave an impression, we at MHYTH have something to tickle everyone’s fancy!
At MHYTH, we’ve got it all—right from risqué lingerie, to naughty bodysuits-bikinis, to functional corsets-shapewears, stockings, and other accessories—even for the plus-size girlies! Be sure, any desire can be found—all on a single platform!
Product Screenshots
Business Model
Build the D2C brand on website leveraging social media, and Ecommerce marketplaces and EBOs.
* Extensive research on trending designs & offerings.
* Supplier Partnerships: Providing references for curated offerings.
* Sourcing finished goods from suppliers.
* Listing products on website/ ecommerce platform/EBOs etc.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2B, D2C, B2C
Competitors
* Zivame
* Enamor
* Clovia
* Amante
Teams
Mitali Rai
Founder & CEO
Are all the founders full-time on this
project?
Yes
Looking for an
opportunity to invest in companies
like Mhyth?
