We are leading the transformation of India’s agricultural supply chain through a phygital network that bridges the gap between farmers and essential agri-services.
At Marketyard, we are building DMart-style hyperstores for farmers, integrating agri-inputs, crop advisory services, market linkages, and other critical services via a tech-enabled hybrid model.
Agri Services:
* Agronomy Advisory: On-demand expert guidance on crop planning, disease/pest control, irrigation, and nutrient management.
* Soil Testing: Collection and analysis of soil samples to assess nutrient levels, pH, etc. Results and suggestions are delivered digitally and at Agri Mart.
* Last Mile Delivery: Delivery of seeds, fertilizers, pesticides, and tools to farmers’ doorsteps.
* Rentals: Access to farm machinery on a rental basis.
Startup Description
Marketyard Agrisolutions Pvt. Ltd. is a full-stack agritech phygital platform revolutionizing agriculture in India. We connect farmers, agri-input suppliers, and financial services through a seamless digital and physical ecosystem. With 450,000+ registered farmers, we provide multi-brand AgriMart stores, market insights, credit access, and direct farm-to-market linkages. Our mission is to empower farmers with technology, improve efficiency, and create a transparent agri-supply chain.
Vision: To transform Indian agriculture with technology-driven, farmer-centric solutions for a transparent and efficient agri-supply chain.
Product Screenshots
Business Model
To empower farmers by providing multi-brand retail, digital services, financial access, and market linkages, ensuring sustainable growth.
* AI-Driven Agronomy: Personalized crop advisory using AI models trained on soil data, weather, historical crop performance, and pest risk to give hyper-local recommendations.
* Smart Inventory Forecasting: AI predicts seasonal demand at AgriMart stores by analyzing crop cycles, local weather, and purchase history, thereby improving availability and reducing stockouts.
* Farmer Behavior & Credit Scoring: Behavioral insights from app usage and purchase patterns power AI-based loyalty programs, credit risk profiling, and personalized offers.
* Scalability Through Data: Each store, transaction, and farmer enriches the data pool, making recommendations smarter and driving efficiency across the value chain.
* Every Mart → More Data → Sharper Insights → Higher Margins & Better Service.
Customers
based in
India
Business
Modal Type
Mobile App
Type of
Sales
B2B, B2C
Competitors
DeHaat, AgroStar
Are all the founders full-time on this
project?
Yes
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