LevelCraft Labs builds entertainment-powered brand engagement platforms that help brands connect with users before the purchase decision. Our first product, Crickzo, is a skill-based mobile cricket game where players compete in short matches, earn rewards, and interact with brands through natural, non-intrusive integrations. Unlike coupon and cashback platforms that capture existing purchase intent, Crickzo creates recurring engagement, helping brands build familiarity and long-term customer relationships through entertainment.
Startup Description
LevelCraft Labs is building entertainment-powered brand engagement platforms that help brands connect with users before the purchase decision. We believe entertainment creates stronger, recurring relationships than traditional transactional channels. Our first product, Crickzo, is a skill-based mobile cricket game that combines competitive gameplay, rewards, and natural brand integrations. By creating meaningful engagement for users and measurable value for brands, we aim to redefine how brands build awareness, loyalty, and long-term customer relationships through interactive experiences.
Business Model
LevelCraft Labs follows a B2B2C business model. We engage consumers through interactive entertainment experiences while enabling brands to reach highly engaged audiences. Our revenue streams include sponsored campaigns, native brand integrations, affiliate commerce, and reward sponsorships. Crickzo serves as our first platform to validate this model, allowing brands to build awareness and engagement in a non-intrusive way while users enjoy rewarding gameplay. As we expand our portfolio of entertainment experiences, we will scale these monetization channels across multiple products, creating recurring revenue and long-term brand partnerships.
Customers
based in
India
Business
Modal Type
Gaming & Brand Engagement Platform
Type of
Sales
B2B2C, B2C
Competitors
Major Competitors
Direct Competition
-Skill-based mobile gaming platforms
-Casual cricket gaming applications
-Reward-based gaming platforms
Indirect Competition
-Fantasy sports platforms
-Cashback and rewards platforms
-Brand engagement and customer loyalty platforms
-Affiliate commerce platforms
Our Differentiation
-Free-to-play skill-based cricket game with no entry fees required.
-Entertainment-first approach to brand engagement rather than transaction-first.
-Helps brands engage users before the purchase decision, not just at the point of purchase.
-Combines interactive gameplay, rewards, and native brand integrations in a seamless experience.
-Creates recurring user engagement while delivering measurable value to brand partners.
-Built as a scalable entertainment platform capable of supporting multiple products beyond a single game.
Teams
Asadali Govani
Founder
Why did you decide to start this
company?
While working with consumer brands, I noticed that acquiring customers had become increasingly expensive and that most marketing channels were focused on driving immediate transactions through discoun
Are all the founders full-time on this
project?
Yes
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