KnorishGrowth StageKnorish Frameworks Pvt LtdWith Knorish’s AI powered platform, online courses, webinars and ebooks generate leads and thought leadership, not just revenue.
With Knorish’s AI powered platform, online courses, webinars and eBooks generate leads and thought leadership, not just revenue. What Salesforce, LinkedIn, KPMG and the likes do with large teams, Knorish’s AI enables individuals and companies with a single person. Imagine just speaking to an AI powered interface to create + convert your eBooks, online courses or webinars into explosive online revenue, leads for your business, thought leadership or intelligent insights. AI helping you to build your website, landing page, mobile apps and all the funnels. Knorish has one of the deepest SaaS platform in the space with over 19 modules within our dashboard to create every single piece for your content to revenue journey.
Startup Description
Knorish’s AI enables individuals and companies with a single person. For the groundbreaking AI Innovations, Knorish became the first Indian company ever to win the AI Disruptor Award at Gitex Dubai Northstar in Nov 23, was chosen as the top 20 AI companies as part of the GOOGLE for startups Accelerator Class 7 for Gen AI companies and listed as the top company shaping the Gen AI landscape of India by Inc42 in April 2024. With more than 1 Mn users from 50 countries, close to $3 Mn raised in funding and clients from over 19 countries, they already power Bombay Stock Exchange Institute, People Strong Academy, 100x Gurukul, Jiogennext, IIM-L & hundreds of individuals, businesses and celebrities (from 19 countries) like Sanjeev Kapoor, Shobhaa De, Sheykhar Ravijani (Vishal - Sheykhar Music Director Duo) in creating and delivering online courses and webinars using AI. Our clients earned $7.8Mn last year and $19Mn this year. Our revenues grew from 3.1 Crores in FY 23 to 5.1 Crores in FY 24.
Product Screenshots
Business Model
We operate on a SaaS and transaction based model. Our revenue from the SaaS model forms 55-60% of the total monthly revenue.
*We offer 4 plans under our SaaS model which are: Basic ($39 /m), Professional ($67 /m), Power ($350 /m) and Enterprise ($644 /m)
*SaaS Plans: Clients choose from monthly and annual plans. No take rate on choosing any of our paid SaaS plans.
*Platinum SaaS: Limited number of high-end creators and celebrities are onboarded for platinum SaaS. Knorish handholds these creators personally through the entire journey and charges 85% of the revenue earned from the sales of their courses. We have these partnerships currently with only 3 celebrities - Chef Sanjeev Kapoor, Shobaa De and Gurcharan Das
Customers
based in
India, Africa (excluding North Africa), East Asia, Middle East & North Africa, Southeast Asia
Business
Modal Type
SaaS
Type of
Sales
B2B
Competitors
*On platforms that are Indian competitors were mainly built for a Tuition Centre - Coaching Institute profile, you can’t build funnels (which are super essential for any sales on the Internet)
*With a focus on solving the website based academy creation, Teachable, Thinkific and Kajabi are the North-American counterparts , while Exly App and Graphy are our Indian counterparts. Knorish is the deepest stack for creator economy monetization, with a strong differentiation built around the innovative AI powered Sales Funnels that give a no-code monetization automation for webinars, lead capture, Upsell- cross sell tools, mobile apps and landing pages that can be built with drag-drop actions. And our Funnels GPT AI technology can even write the course content, landing pages, ads or social media posts for you. Our funnel automations are cutting edge innovation and our no-code stunning App builder is miles ahead of any competition
*Unlike the other Indian competitor platforms, Knorish doesn’t charge any transaction fee, which enables much better ROAS and profitability. Most of the coaches and experts want to move to Knorish as soon as they hit $1000 or more in monthly revenues as the 10% transaction fee charged by revenue share platforms becomes far more expensive then paying a monthly SaaS fee and they loose even more profits as their revenue grows further. The revenue share models work well for a certain time for platforms like Amazon where there is a huge traffic and demand for the listed products, even though Amazon sellers always create their own Shopify stores as well to control profits.
Teams
Rakhi Sachdev
COO
Abhimanyu Vatsa
Head of Engineering (founding Engineer)
Kinner N Sacchdev
Co-Founder and CEO
Tell us a bit about how founding team knows
each other.
Kinner Sacchdev and Rakhi Wadhwa as co-founders have been serial entrepreneurs together. They led product launches and marketing strategies for the CEOs and leadership of Fortune 500 companies to education brands from Europe, US, UK and middle east through their last consulting startup, started from the campus of Newcastle University, UK (their Alma Mater).
Why did you decide to start this
company?
Knorish was founded to simplify the lead magnet funnel process for businesses (even Fortune 500 need teams and multiple tools for this). Also empowering individual coaches, experts and creators.
Are all the founders full-time on this
project?
Yes
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