Kibi Kibi produces India’s first no-added-sugar, gut-friendly granola. Our current portfolio includes Super Granola, Bliss Balls, and Protein Balls, all crafted with zero preservatives, zero palm oil, and zero refined sugar. We focus on nutrient-dense, clean-label whole foods to provide a functional, high-fiber alternative to traditional breakfast options.
Startup Description
Kibi Kibi is a health-focused food brand disrupting the $1B+ Indian breakfast cereal market. Founded by corporate professionals, we have established a four-year operational track record with a proven product-market fit. We operate our own in-house manufacturing facility to ensure total control over our proprietary recipes and production quality, moving beyond the "hidden ingredients" common in the industry.
Product Screenshots
Business Model
Our revenue is driven by a strong physical retail footprint built over four years and high-growth performance on Blinkit. We utilize a vertically integrated model, managing all production in-house rather than outsourcing to third-party co-packers. This strategy protects our intellectual property and proprietary recipes while securing higher gross margins. By owning the value chain, we can iterate products rapidly and maintain strict quality standards as we scale across India's premium breakfast segment.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2B, B2C, B2B2C
Competitors
We compete with clean-label brands like The Whole Truth and larger health-snack players such as Yogabar and Monsoon Harvest. We also challenge legacy giants like Kellogg’s and Bagrry’s by capturing consumers shifting away from sugar-heavy cereals. Our differentiation lies in our strictly sugar-free, gut-friendly functional benefits that mass-market brands rarely provide.
Teams
Harsh Manik
Founder
Urvi Lakhani Manik
Co-Founder
Siddharth Manik
Advisor
Tell us a bit about how founding team knows
each other.
The Founders met during their college years and are now married.
Why did you decide to start this
company?
We decided to start this company based on our personal experience of not being able to find a snacking option that is both truly nutritious and tasty.
Are all the founders full-time on this
project?
Yes
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