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Chennai
India , 2023
Chennai
Kathaipetti is a personalised AI enabled story telling device that can narrate downloaded stories to children in the voices of the child's loved one. It has 3 main components - 1. A physical device that can narrate downloaded stories to children without the need for internet or mobile phone at close range. 2. A parental companion app that enables parents to select/buy stories and upload custom voices to push to device. 3. AI enabled voice personalisation that uses multiple voice cloning tech to narrate stories in the voices of the child's loved ones. 4. Multi lingual content with special focus on regional languages that are age appropriate and culturally relevant.
Kathaipetti is at the intersection of education, Entertainment, AI, and conscious parenting. Founded with a vision to redefine how children are engage in a digital-first world that puts at risk of various developmental delays, Kathaipetti blends technology with the tradition to preserve the cultural and emotional essence of oral storytelling. We are building audio-first, screen-free edutainment experiences tailored for young children and mindful families. With deep focus on inclusivity, regional language relevance, and personalization, Kathaipetti aims to empower parents with thoughtful tools while prioritizing children’s developmental well-being.
Revenue Streams: Direct Sales: Devices sold to customer via multiple channels Subscription Model: content library in multiple languages with exclusive stories, regional content, and seasonal updates. Custom Voice Packs: Paid feature to add more voices of loved ones. In App Ads : Once we reach a targeted user base. We would like to have brand partnerships for In app advertisements
India
Combination of Hardware and Mobileapp
B2C, B2B2C
Yoto Player, Vobble Kids, Saregama kids, Super Buddy - direct competitors with devices Youtube kids, Spotify kids, Voot kids, Audible, leap frog - Indirect app only competitors
Tell us a bit about how founding team knows each other.
Nithya and Shankar first met eight years ago during a startup program and have worked closely on multiple initiatives since then, building a strong professional rapport. Hari is a fellow resident in the same residential community. The trio with complementary skills sets bonded over their shared experiences as parents and professionals, which laid the foundation for building Kathaipetti.
Why did you decide to start this company?
Kathaipetti began at a birthday party, sparked by my struggle to engage my child without screens or grandma’s stories and brain storming over meaningful birthday gifts with friends.
Are all the founders full-time on this project?
No
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