JusHealth is India’s first habit led metabolic wellness OS. We provide affordable structured meals at ₹250 per day, integrated with AI powered WhatsApp coaching, rituals, wearable sync, and biomarker validation to help young professionals and Gen Z build sustainable daily habits.
Startup Description
JusHealth makes wellness effortless by combining food, coaching, and validation into one seamless system. Our model closes the gap left by EatFit (food only) and HealthifyMe (advice only). We deliver nutritious, multi cuisine vegetarian meals, AI nudges, and biomarker tracking to drive measurable improvements in energy, stress, and long term metabolic health.
Product Screenshots
Business Model
Subscription based model with three daily meal plans (₹250–₹349 per day) for B2C users and corporate plans at ₹6,999 per month per employee for B2B2C. Revenue comes from direct subscribers and employer partnerships. Additional monetisation via biomarker panels, community features, and habit coaching. Gross margins stabilize at 23–25% with milk run delivery and packaging optimization.
Tell us a bit about how founding team knows
each other.
Ravi and I have known each other for over two decades through professional and personal networks. Over the years we built a strong trust-based relationship, supported by our shared practice of meditation. This foundation of mutual respect and alignment on values has naturally extended into our collaboration at JusHealth, where we combine my background in AI SaaS with Ravi’s multi-decade FMCG leadership.
Why did you decide to start this
company?
We saw how urban professionals struggle with unhealthy meals, poor adherence to wellness apps, and rising metabolic disease. Having personally experienced the benefits of structured nutrition and medi
Are all the founders full-time on this
project?
Yes
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