JB Air is a range of HEPA 13 air purifiers designed and engineered for India, backed by a 3-year warranty, with filters starting at Rs.495. Proprietary engineering inside-out at a breakthrough price, same-day delivery via quick commerce, and fast WhatsApp support.
Startup Description
Joyful Being Home Appliances (JB Air) is an Indian air-purifier brand built for the world’s largest air-purifier market - only ~2% of Indian households own a purifier today on a 40M-home base. Launched July 2026 to critical acclaim: 275+ pre-paid and 1,500+ orders across consumer and B2B within weeks.
Product Screenshots
Business Model
Hardware sales of JB air purifiers across D2C (jbair.com), e-commerce, quick commerce and offline retail, plus recurring revenue from replacement filters (Rs.449-750). Direct B2B sales to offices and institutions are a second stream.
Tell us a bit about how founding team knows
each other.
Shiv and Sivapriyan teamed up while building JB’s first prototype - they demoed it together at Antler and have run factory, supplier and manufacturing trips to China together since.
Why did you decide to start this
company?
India has the world’s largest air-purifier opportunity with only ~2% household penetration and no design-first Indian brand. Shiv spent 10 years in consumer and B2B (founded Kaching) and Sivapriyan ra
Are all the founders full-time on this
project?
Yes
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