Javinishka is a brand drawing from the rich social legacy of Barabanki, Uttar Pradesh, and is a one-stop shop for premium quality, hand-crafted fashion apparel.
We believe in being an ideal ally to your regular closet and uphold the story of gender fluidity by standing against stereotypical fashion choices. Our designs are the quintessential blend of contemporary decisions and current creative articulations, which intend to convey to our customers a remarkable encounter, curated by our weavers.
Startup Description
For fashion enthusiasts who are willing to explore style and comfort, Javinishka makes fashion easily available, redefining fashion by manufacturing & exploring diverse silhouettes in unexplored fabrics, offering varied styles in one place, inspiring and promoting conscious fashion to inspire confidence and champion eco-conscious living across India and beyond.
Mission: To redefine everyday fashion by blending comfort, conscious design, and inclusive storytelling — making sustainable style accessible to all.
Vision: Javinishka envisions redefining fashion by exploring diverse silhouettes in unexplored, sustainable fabrics, inspiring confidence, and championing eco-conscious living across India and beyond.
Product Screenshots
Business Model
* Channel Contribution Breakdown:
- Marketplaces: Marketplaces contribute around 75% contribution.
- Own Website: contributes approximately 15% of sales.
- Independent Outlet: makes 10% of the sales.
* Visualizing the Customer Journey:
- 96% Key touchpoints facilitate customer engagement and loyalty.
- Engage customers, build lasting relationships: This infographic outlines the stages of the customer journey from Discovery to Community. Each stage is connected by essential touchpoints that enhance the overall experience and encourage repeat interactions.
- 42% Discovery through performance marketing strategies.
- 24% Story-driven purchases enhance emotional connection.
- 49% Community fostering engagement through the store.
- 27% Repeat purchases build brand loyalty.
* Understanding the customer journey is vital for success. By optimizing each touchpoint, we are focusing on creating better results.
Customers
based in
India
Business
Modal Type
Mobile App
Type of
Sales
B2B, B2C
Competitors
BearHouse, Snitch, The Souled Store, Bombay Shirt Co.
Are all the founders full-time on this
project?
Yes
Looking for an
opportunity to invest in companies
like Javinishka?
