Jaey is India’s first power-dressing brand that offers sophisticated, premium styles that flatter women of all shapes and sizes, whether you’re a 2XS or 6XL or anywhere in between, without burning a hole in your pocket. We also have a unique concept called SizeYOU that’s completely personalized, tailored for you.
Startup Description
Jaey launched in 2023 with just one goal - make good workwear in India more accessible, and make India dress better to work :)
Product Screenshots
Business Model
*Business Model: D2C
*Currently selling through: www.jaey.in - our D2C website
*Channel expansion plan: Online marketplaces like Nykaa Fashion, Myntra Premium, *Ajiogram etc. + Offline EBOs and MBOs
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2C
Competitors
Global - Marks & Spencers, Zara (partially - it's not a power dressing brand but offers a few good options), Mango.
Indian - No large competitor exists. Small brands include Fable Street, Salt Attire, Power Sutra.
However, all the above brands hardly offer customizations or tailored fit options.
Teams
Sujata Roy
Chief Fashion Officer (Head Designer)
Bhumi Gala
Marketing Geek (Head of Digital Marketing)
Sagar Mishra
Master of Web (Full Stack Developer)
Tell us a bit about how founding team knows
each other.
Personal Networks, LinkedIn
Why did you decide to start this
company?
To build a brand like Raymond for women in India, but a lot more fun and vibrant :) Basically, to make premium power dressing more accessible to women of all sizes in India!
Are all the founders full-time on this
project?
Yes
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