Curate and transform diverse user-submitted recipes into convenient, ready-to-cook, and Heat & Eat meal kits. These kits will be available for seamless ordering through our app, providing an effortless, nutritious, and flavorful experience for busy individuals everywhere.
Startup Description
To create the world’s most expansive food-centric social platform, uniting leading chefs, top YouTubers, nutritionists, health and wellness experts, fitness influencers, celebrities, doctors, hospitals, news outlets, and food brands. This platform will empower creators to share their culinary expertise, recipes, and food-related content in one dynamic space.
Product Screenshots
Business Model
We offer a mobile app that connects users with their favourite influencers, chefs, and health experts. Through our app, top cooking YouTubers, wellness influencers, fitness experts, chefs, doctors, nutritionists, celebrities, hospitals and food brands can create personalized platforms to share their recipes, food-related content, and wellness tips.
We take these recipes and transform them into ready-to-cook meal kits. These kits are designed for convenience and health, allowing users to easily order from their preferred influencers' or chefs’ platforms. Once ordered, we deliver the kits from the nearest outlet straight to their door. Most of our kits are ready to cook in under 5 to 30 minutes, providing a quick, healthy, and hassle-free solution for busy individuals.
Customers
based in
India
Business
Modal Type
Mobile App
Type of
Sales
B2B, B2C
Competitors
Licious: Leaders in fresh meat kits, expanding quickly into marinades and ready-to-cook offerings.
FreshToHome: Strong hyper-local supply of seafood and poultry, now packaging end-to-end meal kits.
Cookd: Home-grown kit service with a growing base of busy urban professionals.
Pluckk: VC-backed regional meal-kit startup actively marketing in Bangalore.
KitFresh: Curated chef-driven kits running pilot programs across major metros.
Quick-commerce platforms (Zepto, Blinkit, Instamart): They deliver fresh groceries in 10–30 minutes and could easily bundle pre-portioned kits. Their dark-store networks and urban customer base give them a potential fast follow on meal kits.
Grocery + RTC Kits (BigBasket, Amazon Fresh, JioMart): BigBasket has already begun offering its own meal-kit bundles, and Amazon Fresh/JioMart could expand similarly. Their wide selection and loyalty programs make them formidable distribution partners or rivals.
Ready-to-Cook/Packaged Kits (iD Fresh, Gits, Haldiram’s, Fortune): iD Fresh dominates Bangalore’s fresh batter segment and is extending into full meal-kit offerings. Gits and Haldiram’s have the brand trust and retail distribution to launch more advanced kits.
Heat-and-Eat brands (MTR Foods, ITC MasterChef): These legacy players sell instant and ready-to-eat meals in supermarkets; if they push more premium “cook-at-home” kits, their scale and pricing power could undercut smaller startups.
Cloud kitchens branching into kits (Rebel Foods, FreshMenu): Rebel Foods’ multi-brand model and FreshMenu’s rapid delivery could be adapted to pre-portioned, cook-at-home kits as an add-on to their existing menus.
Teams
Nandeesha V A
Founder and CEO
Nandini V A
Head of Recipes
Krishna Prasad
CTO
Praveen Kumar T V
COO
Tell us a bit about how founding team knows
each other.
My sister Nandini and I have known each other our whole lives—we grew up side by side, sharing every family recipe and kitchen memory. Praveen and I met as teammates at Tech Mahindra a few years ago; we ended up rooming together and quickly became like brothers, cooking up ideas both on and off the clock. Mr. K.G. joined me at my current company three years back—he’s not only my technical director but also my regular hiking partner, so we’ve built trust tackling code and mountain trails alike.
Why did you decide to start this
company?
Born from a Personal Frustration in the Kitchen:
I chose Instacookits because I lived the struggle of wanting a healthy, home-cooked meal but never having the time or energy to shop, chop, and cook.
Are all the founders full-time on this
project?
No
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