House of Boards manufactures automated, precision-engineered woodware designed for the luxury hosting and premium kitchen serveware market. Our initial core offering consists of premium culinary presentation platforms and structural Charcuterie boards utilizing dense, certified East India Walnut. Developed by our specialized industrial product designer Founder Raajveer Chomal (B.Des, UID Ahmedabad), every item balances high-end geometric ergonomics with durable, food-safe execution. Products are shipped as complete structural assets, bundled with proprietary lifetime wood care kits and heavy-duty custom travel bags. By using industrial technology to refine premium lumber processing, we offer standardized high-grade utilities that replace inconsistent manual variants.
Startup Description
House of Boards is a DPIIT-recognized, MSME - ZED Bronze-certified D2C consumer brand that transitions a historically fragmented, unstandardized woodcraft market into a software-led automated manufacturing ecosystem. We operate an advanced, capital-light contract facility layout utilizing algorithmic scan-to-cut nesting software paired with industrial machinery to achieve an optimized >92% material yield. Our execution velocity is already verified: during a zero-marketing beta exhibition, the startup generated ₹75,000 in gross revenue within a single 16-hour window. To scale into a multi-category industry player, we have designed a strict 4-Phase expansion model using our baseline infrastructure without added machinery CapEx:
Phase 1: Premium kitchenware and lifestyle serving boards.
Phase 2: Interior decor panels and modular wall components.
Phase 3: Impulse-driven wooden gifting systems.
Phase 4: Flat-pack modular furniture components.
Product Screenshots
Business Model
We generate multi-channel revenue through high-margin, cross-border D2C E-commerce and structured B2B channels. Our consumer model relies on a live digital storefront integrated with automated international shipping logistics and multi-currency payment rails. Because we control all raw sourcing, product design, and algorithmic CNC tooling workflows in-house, we run at an elite blended gross margin of ~+82%. Our B2B revenue framework capitalizes on a high-volume Design-as-a-Service (DaaS) infrastructure. This software-led setup shortens design-to-production cycles from months to days, allowing us to easily handle bulk commercial procurement orders for luxury hospitality networks, premium corporate gifting, and private labels.
Customers
based in
Europe, India, North America, Middle East & North Africa
Business
Modal Type
D2C | E-commerce |Direct-to-Consumer Luxury Brand
Type of
Sales
B2B, B2C
Competitors
Mass-Market Consumer Retailers: IKEA, generic commercial houseware brands.
Unorganized Artisanal Channels: Local unscaled woodworking shops and unstandardized manual labs.
Global Import Brands: Premium high-end houseware networks (e.g., Williams-Sonoma, West Elm).
Teams
Raajveer Chomal
Founder, CEO
Maahek Chomal
Designated Partner
Tell us a bit about how founding team knows
each other.
Raajveer and Maahek are siblings with deeply complementary skill sets. Growing up together built an unshakeable foundation of trust, shared values, and transparent execution. Raajveer drives product engineering, manufacturing, and commercial sales, while Maahek manages legal compliance and corporate governance, creating a completely balanced leadership team.
Why did you decide to start this
company?
As a product designer, Raajveer was fed up with cheap, outdated products. He built a world-class brand with modern design to become the only unforgettable choice everyone wants to buy from.
Are all the founders full-time on this
project?
Yes
Looking for an
opportunity to invest in companies
like House Of Boards?
