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8
Bhopal
India , 2022
Gurugram
Habbits is here to help you modernize and upgrade your oral health routine with ethical, clean, and innovative products backed by experts. Habbits is a new-age oral beauty brand with a special focus on at home teeth whitening. Habbits core proposition includes the: ● Natural and Effective Products ● Modern consumer-centric clean-label(Toxin Free), and innovative products. ● Special Focus on at-home teeth whitening solutions
Habbits is a new-age oral beauty brand with a special focus on at home teeth whitening.
D2C - Selling Products, subscription, tele-consultation Via - Amazon, Flipkart, and quick commerce - selling products
India, Middle East & North Africa, Southeast Asia
D2C
B2B, B2C
Global competitors - Hi-Smile, TrySnow. India - Perfora
Tell us a bit about how founding team knows each other.
Prashant:Exp. consultant (9+ yrs), Ex-E&Y. Key role in revamping National NIDHI DST Scheme. B.E-CSE, PGPM Finance, and Gen. Mngt - IIM Bangalore. Ravi:Worked with startups & family business in manufacturing. Managed Ops & Supply Chain. Exp. in Purple Kite & Quick Ride. B.E-IT & PGPM Marketing. Nimisha: Worked in D2C, Saas, & Real Estate. Previous roles at Mcaffenine, Moojic, and Xanadu. B.Com, PGPM Marketing, topper at MICA Ahmd - PG Digital Marketing & Communication.
Why did you decide to start this company?
Prashant & Ravi, inspired by eco-conscious Millennials & GenZs, envisioned to create a safe, effective, and trusted teeth-whitening brand. Nimisha joins to revolutionize oral care, promoting good habits in an oral beauty category.
Are all the founders full-time on this project?
Yes
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