Social Media-Style Experience: Familiar feeds, posts, comments, profiles, follows, hashtags, and interactions for easy adoption.
Customer–Brand Connection: Enables customers to connect directly with brands and businesses through official profiles for better communication and resolution.
Public & Private Communication: Customers and businesses can communicate transparently in public or move conversations privately when required.
Complaint & Issue Tracking: Customers can track updates and mark issues as resolved when satisfied.
Purchase & Bill Records: Users can save bills, purchase details, and important documents in one place.
Subscription Tracker: Helps users keep track of their subscriptions and recurring services.
Pre & Post-Purchase Awareness: Customers can explore experiences and discussions before purchasing and access support after purchase.
Startup Description
A dedicated customer service platform for issue resolution, built for digitally active consumers seeking better customer service, transparency, and accountability in response to growing consumer expectations and rising public dissatisfaction.
Product Screenshots
Business Model
Gullak follows a B2B2C business model. The platform is free for consumers, helping them access better customer service.
Revenue is generated from businesses through premium subscriptions, advertising, and customer engagement solutions.
Customers
based in
India
Business
Modal Type
B2B2C Consumer Internet Platform
Type of
Sales
B2B2C
Competitors
No exact direct competitor identified.
Indirect competitors and alternatives include Resolver, ConsumerComplaints.in, MouthShut, Trustpilot, X, Google Reviews, and traditional customer support channels. Gullak differentiates itself by focusing specifically on facilitating customer-brand communication and issue resolution rather than only reviews, complaints, or discussions.
Teams
Abhinav Pachpor
Founder & CEO
Tell us a bit about how founding team knows
each other.
Sole Founder
Why did you decide to start this
company?
I had paid an EMI, but the bank's system failed to identify it. I spent months fighting to recover the amount while the bank continued deducting EMIs every month.
Are all the founders full-time on this
project?
Yes
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