We are a new-age Packaged snacks start-up founded by seasoned entrepreneurs with a proven track record in the Indian consumer sector. Forbidden Foods targets to establish a leadership position in the modern packaged snacks industry in the country.
The current portfolio comprises 4 flavors each on Popped Potato Chips and Popcorn Chips (yes, you read that right, popcorn in the form of chips)!! All eight flavors are thoughtfully chosen to cater to every kind of taste palate.
Startup Description
The company launched its first range of products - BRB Popped Chips - in Jan 2020 starting with Delhi-NCR. The products are Not Fried, Not Baked, but Popped Chips - an innovative and better-for-you snacking alternative. While the products are very tasty, they are also significantly healthier compared to other chips in the market as they contain 60% less fat as compared to regular fried chips.
In the last two years, the distribution presence has expanded from the first market of Delhi-NCR to over 10 cities currently across major retail stores in both Traditional and Modern set-ups. The products are also available on online platforms like Amazon, BigBasket, SwiggyInstamart, Flipkart Grocery, and Zepto along with the BRB website.
Product Screenshots
Business Model
At BRB, we are on a mission to liberate you from the tyranny of the same old, boring, insipid snacks. We are pushing the envelope on product innovation to upgrade your snacking game to the next level. We are unapologetic about snacking. For us, taste and flavour are front and centre. We don’t judge. We don’t preach. We will certainly not guilt trip you every time you reach out for another chip.
BRB is a great escape. Escape from boring. Escape from banality, from awk- wardness. From plainstaleness, whether in flavours or memes.
Our first range of products, BRB Popped Chips are not baked, not fried, but Popped. We use a cool new popping tech that makes the chips super light, and extra crunchy, and makes the flavour stand out. We’ve got these popped wonders in several unique and delish flavours.
Customers
based in
India
Business
Modal Type
Maturity
Type of
Sales
B2C, B2B
Competitors
N/A
Teams
Tanmoy Mukherjee
Co-Founder
Anuj Krishan
Co-founder
Are all the founders full-time on this
project?
Yes
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opportunity to invest in companies
like Forbidden Foods Pvt. Ltd.?
