Feline Spirits is a new-age Indian craft liquor brand offering premium and semi-premium whisky, vodka (plain and flavoured), and brandy, built for modern, youth-driven consumers. Its premium range includes High Stakes Whisky, Off Limits Vodka (Plain, Green Apple, Orange), and Fierce XO Brandy, crafted using imported Scotch malts, global botanicals, and small-batch techniques to deliver smooth, flavour-forward spirits with strong shelf appeal. The semi-premium portfolio features Nine Lives Whisky and Silver Crest Vodka (plain and flavoured), designed for everyday consumption, high repeatability, and mass-premium scalability. Across all SKUs, Feline Spirits combines design-first, patented packaging with contemporary brand storytelling, enabling strong visibility in premium retail outlets, HORECA channels, and select international markets.
Startup Description
Feline Spirits is a new-age Indian craft liquor company focused on building a design-led, youth-centric portfolio of premium and semi-premium IMFL brands. The company blends global-quality spirits with Indian taste preferences, offering whisky, vodka, and brandy crafted using imported malts, global botanicals, and small-batch techniques. Built for scalability within India’s complex state-wise liquor ecosystem, Feline Spirits follows a capital-light, distributor-led model with strong on-ground execution across licensed markets. With a sharp focus on modern branding, smooth blends, and competitive positioning, the company targets Millennials and Gen Z consumers seeking contemporary alternatives to legacy liquor brands, while laying the foundation for national expansion and selective international distribution.
Product Screenshots
Business Model
Feline Spirits follows a capital-light B2B2C model, selling IMFL products through state-licensed distributors to premium retail outlets, canteens, and HORECA. Revenue is driven primarily through IMFL product sales, supported by semi-premium scale SKUs and emerging international exports (UAE). Premium products deliver 60–65% contribution margins, while semi-premium SKUs deliver 40–45%. Basket selling and hero SKUs improve outlet-level retention and velocity, with ~86% primary-to-secondary conversion.
Customers
based in
India
Business
Modal Type
Maturity
Type of
Sales
B2B
Competitors
Pernod Ricard, Diageo (USL) and Radico Khaitan
Teams
Rohit Saxena
Co-Founder & COO
Prabhat Sharma
Founder & CEO
Are all the founders full-time on this
project?
Yes
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