Facilon provides a suite of solutions tailored to meet the diverse needs of its stakeholders:
* Investors: Facilon Appoint provides a technology solution connecting global investors with a local network of service providers, enabling them to showcase their products and offerings. This helps investors make informed decisions. Additionally, investors can access simple, secure, and user-friendly solutions for their onboarding and post-onboarding needs through Facilon Status, Facilon Instruct, and Facilon Report.
* Investment Advisors: Facilon Manage addresses challenges faced by investment managers, streamlining service provider appointments, client KYC, account opening documentation, transactions, and instruction management.
* Service Providers (Brokers, Custodians, Portfolio Managers, Banks): Facilon offers a platform to showcase service offerings and extend marketing and client acquisition efforts. Through Facilon Onboard, service providers can seamlessly integrate, ensuring efficient operations and client engagement during onboarding and account opening.
In summary, Facilon offers a seamless and hassle-free experience at the entry stage for potential investors and a business opportunity for service providers to expand their horizons. This also provides a unique opportunity for service providers to adopt international best practices and align them with the Indian regulatory framework.
Startup Description
A number of investors (especially overseas) are unable to access the Indian securities market as they don't know whom to appoint as broker, custodian, bank, portfolio manager etc. and the nature of services provided by these service providers.
Also, most of these service providers don't have streamlined channels of communications with investors before the investors are onboarded. Their onboarding processes do not manage the expectations of the investors.
Facilon resolves these issues by facilitating access, onboarding, collaboration and interactions for investors and investment advisors by leveraging an onshore network of securities service providers like brokers, custodian, portfolio managers, banks etc.
Facilon is a provider of solutions for pre-onboarding and onboarding to service providers as well as the investors and their advisors seeking services from brokers, custodians, banks, investment funds, and related providers.
Facilon provides tools for investors to send instructions in pre-agreed formats and access comprehensive reports on their investments and account performance. It improves data management between investors and their intermediaries, ensuring fluid communication.
Product Screenshots
Business Model
Facilon's business model caters to various stakeholders:
* Local Service Providers (B2B): Facilon partners with key players in the local financial sector, such as banks, brokers, and custodians. These partnerships leverage Facilon's platform for product marketing and customer acquisition, expanding the reach of local service providers to potential overseas investors.
* Investment Advisors (B2B2C): Facilon facilitates collaboration between local service providers and overseas investment advisors to streamline Direct Access Products related to the Indian market for clients abroad.
* Investors (B2C Focus): By logical extension as the solutions will be in place, even though it may not be primary focus Facilon will engage with Non-Resident Indians (NRIs) and Overseas Citizens of India (OCIs) through strategic digital marketing. This digital marketing would be required to build the brand with high networth individuals and/or family offices who can then request India products from their investment advisors.
By diversifying its market presence and fostering a collaborative ecosystem, Facilon enhances the investment landscape for all stakeholders involved.
Customers
based in
Africa (excluding North Africa), Australia & New Zealand (Oceania), Latin America, India, Europe, East Asia, Middle East & North Africa, North America, South Asia, Southeast Asia
Business
Modal Type
SaaS
Type of
Sales
B2B, B2B2C
Competitors
Facilon perceives itself as possessing a significant first-mover advantage in the Indian market, thus theoretically facing no direct competitors. Unlike most competitors who function as distributors, Facilon distinguishes itself by operating as a technology solution rather than an intermediary. This unique positioning allows Facilon to facilitate direct interactions between overseas investors and service providers, promoting transparency, wider choice for investors to choose service providers. Users benefit from enhanced flexibility in selecting brokers, custodians, and banks tailored to their preferences and requirements, empowering both investors and service providers alike. Facilon aims to differentiate itself as a leader in the marketplace model, strategically emphasizing its non-distributor status to build trust and credibility among users. Leveraging the technology model, Facilon seeks to attract investors and service providers seeking transparent and efficient investment solutions, thereby solidifying its position in the industry.
Teams
Suneet Luthra
CEO & Co-Founder
Jaydeep Jayakar
CAO & Co-Founder
Shailesh Rathod
Technology Lead
Rajiv Shah
CXO & Director
Kamakshi Verma
Legal Lead
Seema Khanna
Business Lead
Tell us a bit about how founding team knows
each other.
Founding team has worked with each as clients and service providers ( Custodian ).
Why did you decide to start this
company?
The founding members believe that there is a opportunity to attract overseas investors to India to trade in Listed Securities and other Financial Instruments.
Are all the founders full-time on this
project?
Yes
Looking for an
opportunity to invest in companies
like Facilon Services?
