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20
India , 2021
Mumbai
We aim to create a tech-enabled commerce platform for chemicals: 1) Tailor-made for the chemical industry with all the nuances of MOQ, packaging, logistics, sampling and documentation. 2- For customers, this solves for discovery. 3- For suppliers, it provides tools that increase efficiency and productivity – inventory management, order management, tracking etc. Discovery will be solved using SEO, digital marketing, email marketing and branding. We will onboard only highly vetted and verified suppliers and customers to solve for trust.
Elchemy was started in the peak of global COVID-19 pandemic when supply chains in the chemical industry were going through turmoil; they still are. Chemical manufacturers have realized how dependent they were on a single source of raw materials and these supply disruptions are hitting them hard. Naturally, they want to diversify their supplier base. And we help chemical manufacturers and distributors in developing new sources of supply. In just a short span of time, we have partnered with 100s of small and medium-sized chemical manufacturers from India. We aggregate demand to offer economies of scale on material pricing previously unavailable to individual customers and projects. We offer access to 25+ contract manufacturing sites, R&D facilities and labs to carry out hazardous and complex reactions. Reliability is our north-star metric. Our customers find us reliable in terms of quality and promised lead times. We take end-to-end ownership of product quality. Through our network of NABL-accredited labs, every product goes through a strict QC process before being dispatched so our customers get peace of mind. Customers get end-to-end visibility of their supply chain at all points in time. All the delays beyond our control get proactively communicated for better production planning decisions. We combine our technical expertise with excellent supplier relationships to give our customers an unprecedented peaceful experience. We have carefully built our team consisting of chemist
For every transaction that is routed through us, we take a fixed margin on what we are procuring, while taking ownership of product quality, logistics, packaging etc. Margins will be different for different buckets of chemicals: 1) Specialty chemicals will have higher margins (10-30%) – discovery, quality assurance, faster TAT, and lower MOQ are important and difficult to execute. 2) Bulk chemicals will have lower margins (5-10%) – visibility, reliability, and dependability are important.
Maturity
B2B
We will face competition from marketplaces like IndiaMART, Trade India, Exporters India which have a 25-year-old history.\nIn the international market, we fear heavily funded players like Knowde and Chemondis entering India before we establish our foothold.","Traditional brokers and traders with a long history of operating in the Indian market.
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