Cook-Kit is a fresh, prepped Indian dinner kit service for busy UAE families. Each kit comes with perfectly portioned proteins, gravies, spice mixes, and optional accompaniments—designed to create delicious, authentic Indian meals in just 15 minutes. No chopping, no prepping, no cleaning.
What sets us apart? We’re the first to own the Indian dinner niche in the UAE. Every kit is built around real Indian family dinner moments—hearty, comforting, and full of flavor—without the long grocery runs, messy kitchens, or generic tastes of mass-market meal kits.
From Mangalorean curries to North Indian comfort foods, we curate seasonal menus with chef-crafted recipes that delight and surprise. Whether it’s butter chicken or a spicy Goan fish curry, our kits transform your kitchen into a mini-India—no shortcuts, no compromises.
Startup Description
Cook-Kit was born out of the realization that busy Indian families in the UAE crave authentic weekday dinners without the stress of meal planning and cooking. While restaurant takeouts can be convenient, they’re expensive and often lack the warmth of home-cooked meals. Generic meal kits don’t do justice to India’s rich culinary heritage.
We’re changing that. With Cook-Kit, families get authentic Indian meals—fresh, preservative-free, and cooked at home in 15 minutes. Our vision is to be the “weekday OS for Indian dinners,” owning the Indian dinner segment first in the UAE and soon in other GCC markets.
In just a few months, we’ve seen 73% repeat order rates and taste scores of 4.85/5—proving there’s a massive unmet demand. And we’re just getting started. We’re expanding into stir-fry sauces and healthy snack lines to increase customer lifetime value and cement Cook-Kit as the go-to brand for authentic, effortless Indian dinners.
Product Screenshots
Business Model
Cook-Kit operates as a subscription-first, direct-to-consumer (D2C) meal kit brand focused on the Indian dinner segment in the UAE. Customers subscribe to weekly plans (AED 300/week for 4 kits) featuring authentic Indian dinners that are fully prepped and preservative-free. Each kit includes a starter or soup, a main course, and an accompaniment, covering Monday to Thursday dinners.
Deliveries are twice a week to ensure freshness—no daily stress for families. For added convenience, we also offer one-time orders for new customers testing us out.
Our secret sauce lies in owning the weekday Indian dinner segment, offering real home-cooked flavors in just 15 minutes. Unlike restaurant takeout or generic meal kits, we cater to the unique Indian palate and dinner-time rituals—no compromise on authenticity.
Our business model is built around high repeat rates (73%) and a strong gross margin (52%). We’re extending the ecosystem through sauces and healthy snack lines to drive customer lifetime value and keep Cook-Kit at the heart of their weekday dinner plans.
With a proven product-market fit, we’re now gearing up to expand across the GCC, turning Cook-Kit into the go-to brand for weekday Indian dinners—delivering more than just meals, but a promise of comfort and ease for busy families.
Customers
based in
Middle East & North Africa
Business
Modal Type
Marketplace
Type of
Sales
B2C, B2B2C
Competitors
Cooks for hire. Ready to Eat and Restaurant food aggregators
Teams
Ritesh Nayak
CEO
Tell us a bit about how founding team knows
each other.
Our team came together organically as we built Cook-Kit. Each co-founder was added when we realized their unique expertise—whether in food innovation, supply chain, or customer insights—was essential to our mission. Today, we’re united by a shared passion for making authentic Indian dinners accessible to every home.
Why did you decide to start this
company?
We faced the problem ourselves—busy days, no time for real Indian dinners. We realized there were thousands like us who wanted an easier, healthier, authentic fix.
Are all the founders full-time on this
project?
Yes
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