Cavirk is a full-stack, AI-powered marketplace enabling artisans, boutique brands, and manufacturers to scale handcrafted products digitally. With multi-store management, intelligent tools, and end-to-end partner support, Cavirk blends tradition with technology to make heritage-ready for the modern world.
Startup Description
At Cavirk, we’re on a mission to become the most trusted Marketplace for niche handcrafted products, directly connecting customers with artisans, boutiques, and manufacturers. Every product on Cavirk carries a story — a story of tradition, craftsmanship, and authenticity. And behind the scenes, we’re building the technology and partnerships to scale this vision responsibly and efficiently.
Here’s a look at what’s powering Cavirk’s journey from artisan homes to customers worldwide:
🔹 Verified marketplace with artisan origin stories and curated, authentic products
🔹 AI-driven product recommendations
🔹 Frictionless shopping via rich content, smart filters, and fast checkout
🔹 AI-Powered Seller Enablement
🔹 Deep Integrations for Data Intelligence
🔹 Digital Growth for Sellers
🔹 AI Chatbot for Customer Support
At the heart of it all is our deep investment in technology, which is enabling a seamless workflow — from artisan creation to customer delivery. This is where Cavirk stands apart from other marketplaces.
Every product on Cavirk is handcrafted, carefully curated, and represents a commitment to quality, culture, and community.
We’re just getting started — and we’re building Cavirk for the long term.
Product Screenshots
Business Model
Cavirk Business Model
Cavirk is an AI-powered, multi-brand marketplace for premium handcrafted products, connecting artisans, boutique brands, and global buyers. Our mission is to reimagine the discovery of handcrafted heritage with authenticity, technology, and scale.
We operate a two-sided marketplace:
• Sellers (artisans, boutiques, curated brands) list products, manage inventory, and set prices. Cavirk provides visibility, logistics support, and AI-powered insights.
• Customers access a curated, authentic catalog with personalized recommendations, storytelling, and multilingual assistance.
Revenue Streams:
1. Commissions on transactions (Primary - 80% of the Revenue expected from here)
2. Subscription plans for sellers with premium features (Secondary).
3. Advertising & sponsored listings (Secondary).
4. Cross-border service fees for international sales (Future).
5. Advanced analytics packages (Future).
Technology Backbone:
• GenAI for conversational commerce, product recommendations, and SEO content.
• Multi-store seller dashboards for inventory, orders, and analytics.
• AI-driven demand forecasting and insights.
Strategy:
• India-first scale-up with curated handcrafted categories across fashion, home, lifestyle, jewelry, and wellness.
• International expansion (US, UK, Europe, Sept 2026), blending Indian crafts with local handmade products in each region.
• Position Cavirk as a global-local marketplace for authentic craftsmanship.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2C
Competitors
Cavirk operates in a dynamic handcrafted retail space with players like FabIndia, Jaypore, Okhai, and Craftsvilla.
• FabIndia is a heritage retail brand with strong offline presence, now moving digital. While it has scale and recognition, it is retail-heavy and less tech-first, offering limited personalization.
• Jaypore (Aditya Birla Group) positions itself as a premium lifestyle brand with curated artisan products, but it operates largely as an inventory-led model with higher costs and limited scalability.
• Okhai, backed by an NGO, is a purpose-driven D2C brand with strong storytelling and social impact. However, it lacks advanced tech capabilities and remains niche in scale.
• Craftsvilla once rose as a large ethnic marketplace but suffered due to discount-driven positioning, and quality dilution. This led to brand fatigue and decline in market relevance.
Cavirk’s Differentiation lies in being:
• Marketplace-first (not single-brand D2C or inventory-heavy).
• Premium + curated (avoiding Craftsvilla’s discount-driven pitfalls).
• AI-first, offering personalization for buyers and analytics for sellers.
• Global-local hybrid, curating both India’s handmade and international crafts.
This positions Cavirk as a premium, tech-driven marketplace designed for sustainable scalability where authenticity, curation, and technology intersect.
Teams
Debdeep Mukherjee
Founder
Bhanu Gupta
Co-Founder
Tell us a bit about how founding team knows
each other.
We have known and worked with each other for the last 25 years, starting our journey as colleagues and then close friends in the year 2000. Bhanu Gupta and I have engaged in multiple leadership roles in HP and shared the same passion of creating a business at some point of time in our career. We decided to give shape to this passion in 2024 when I decided to move out of Google and form Cavirk, along with Bhanu.
Why did you decide to start this
company?
Cavirk was born from my MIT & IIMB learnings in AI Strategy for Leadership, with a mission to empower India’s artisanal products and use AI to drive their growth and global go-to-market success.
Are all the founders full-time on this
project?
No
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