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Blue Bird Toys & Games
Early Stage
BLUE BIRD
play, create, connect
toys & games
Employees
1-10
Branch/Offices Locations
Bengaluru
Incorporated at
India , 2021
Corporate Office
Bengaluru
Founder
Platform
WFC
Updated: 25 Apr' 2026
Approved: 25 Apr' 2026
Product Video
Elevator Pitch
Product Description
At Blue Bird, we craft joyful experiences that go far beyond play. Rooted in Indian design and philosophy, our toys and games are thoughtfully created to enrich everyday life—for children, teens, adults, and elders alike. We believe play is a lifelong invitation to connect, reflect, and grow.
Startup Description
We create screen-free play that sparks imagination and togetherness. Proudly made in India, every Blue Bird product is crafted with care for design, durability, and mindful packaging.
Product Screenshots
Business Model
direct product sales, partnerships
Customers
based in
India
Business
Modal Type
designing and making toys & games for all ages.
Type of
Sales
B2C
Competitors
Mattel, Hasbro, Lego
Teams
Rashmi Sudarshan
Co-founder
Tell us a bit about how founding team knows each other.
As a married couple, they’ve built Blue Bird Toys & Games on the same values that guide their relationship: creativity, trust, and family connection.
Why did you decide to start this company?
Many board games and toys focus only on competition or novelty. We wanted to design experiences that balance strategy with emotional connection—games that feel like part of a lifestyle.
Are all the founders full-time on this project?
No
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