Meet BLEP: Food, Treats, and Broths for Your Pets. At BLEP, we believe in providing only the best for your furry family members. Our range includes:
BLEP Food: Delicious, nutritious meals made from top-quality, human-grade ingredients. No preservatives or artificial flavors—just wholesome goodness to keep your pets happy and healthy.
BLEP Treats: Tasty, healthy snacks that your pets will adore. Made with natural ingredients, our treats are perfect for rewarding your furry friends without compromising on quality.
BLEP Broths: Savory and nutritious broths that add an extra boost to your pet’s meals. Our broths are a tasty way to keep your pets hydrated and content.
We’re Here for You and Your Pets:
At BLEP, we’re more than just pet food. Our dedicated team offers one-on-one support to help you and your pets transition smoothly to our products. We’re here to answer your questions, provide guidance, and ensure you have the best experience possible.
Startup Description
We know the secret to our pets' happy and long life starts with what we serve in their bowl. Our unconditional love for pets drives us to make the best-suited products for them. We are starting this mission with what we put in their bowl.
Unfortunately, the Indian pet food market is dominated by foreign manufacturers supplying over-processed food with inferior ingredients.
We have been pet parents for two decades, and we understand your commitment to your fur babies. We know how vital a nutrient-filled diet is for the overall well-being of our pets.
At Blep, we ensure our pet food is power packed with essential nutrients keeping in mind the requirements of your dog. We use only human-grade ingredients, and our products are free of preservatives and artificial flavors.
We will never put anything in your pet's stomach that we would not feed our own. Fur babies promise!
Dedicated to our beloved Rangoli, Scooby, Sultan, Max & the many babies we have and will meet during the journey of Blep.At BLEP, we’re on a mission to become your one-stop solution for all your pet’s needs. We've started this journey with what we know best: food. We believe in revolutionizing pet food, making sure every meal is a step toward a healthier, happier pet.
Why BLEP Stands Out:
Just Like Home Cooking: Our meals are made from human-grade ingredients—the same quality you’d use for your own meals. We think your pets deserve the same level of care and quality.
Pure and Natural: No preservatives, no
Product Screenshots
Business Model
At BLEP, we started our journey with a focus on premium pet food, and we’re a B2C brand dedicated to providing the best for your pets. Here’s how our business model works:
Right now, 90% of our revenue comes from our own website. This setup lets us interact directly with our customers, offering personalized service and tailored meal plans for their pets. This close connection has led to an impressive 87% repeat revenue, and we expect this to grow as our customer base expands.
We’ve also started selling our products on popular marketplaces like Amazon, Supertails, and Flipkart. Our next goal is to scale this even further by reaching out to more marketplaces and quick commerce platforms.
Knowing that the pet food industry is largely offline, we’ve tested our products with 12 retailers. From Q3FY25 onwards, we plan to scale this channel by appointing distributors across different regions. By the end of FY26, we anticipate that offline sales will account for more than half of our business.
In summary, our approach combines direct engagement through our website with the broad reach of online and offline marketplaces, setting us up for continued growth and a stronger presence in the pet care industry.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2C, B2B
Competitors
Pedigree, Perfekt etc.
Teams
Ravi Rathi
Founder
Tell us a bit about how founding team knows
each other.
Single Founder
Why did you decide to start this
company?
Our dog Max developed hip dysplasia due to weight gain, we were extremely concerned. Determined to improve his health we served him a meal specially cooked at home and from this point BLEP was framed.
Are all the founders full-time on this
project?
Yes
Looking for an
opportunity to invest in companies
like BLEP Petcare World?
