A D2C plus-size men’s fashion brand offering well-fitted, stylish, and high-quality apparel for an underserved segment. Our products are designed to solve for fit, comfort, and confidence, backed by a strong focus on customer experience and repeat-driven growth.
Startup Description
We are a profitable, bootstrapped D2C brand focused on plus-size men’s fashion, serving a large and underserved market in India. Built on the core positioning of Confidence, Identity, and Lifestyle, the brand goes beyond apparel to empower consumers with better fit, style, and self-expression.
With strong product-market fit, repeat-led growth, and solid unit economics, we have established a scalable foundation. Our differentiated approach combines thoughtful product design with a sharp brand narrative, driving high customer affinity and loyalty.
We are now focused on scaling across products, channels, and geographies to build a category-defining plus-size fashion brand in India.”
Product Screenshots
Business Model
We operate a Direct-to-Consumer (D2C) business model, selling plus-size men’s apparel through our own online channels. This enables strong control over margins, product quality, and customer experience. Revenue is driven by repeat purchases, efficient customer acquisition, and growing brand loyalty. We are now expanding towards an omnichannel model, including marketplaces and offline retail, to accelerate scale and market reach.”
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2B, B2C
Competitors
Big Hello
John Pride
Pluss
Teams
Sachin Kumar Singh
Cofounder & CPO
Tell us a bit about how founding team knows
each other.
Worked together in Freecultr in 2013
Why did you decide to start this
company?
This started from a very real and personal observation — plus-size men were constantly overlooked by the fashion industry. Finding clothes that actually fit well was very difficult
Are all the founders full-time on this
project?
Yes
Looking for an
opportunity to invest in companies
like bigbanana?
