Product: The Back2basics Experience Modular, Personalized, and Habit-Driven Preventive Health.
Strength-First Protocol : Science-backed training approach focused on reversing metabolic decline, tailored for urban beginners.
Lifestyle Score Tool : Tracks sleep, activity, nutrition, hydration, and energy, guiding users to build and sustain health habits.
Gamified Habit Challenges : Community-led challenges and leaderboards create peer accountability and consistent engagement.
Low-Friction Deployment : Requires only 200 sq ft and basic equipment, enabling rapid scale across thousands of apartment complexes.
Startup Description
BACK2BASICS is a team of passionate and experienced coaches who are committed to helping you achieve your fitness and lifestyle goals. We believe that health is not just about the absence of disease, but also about the presence of vitality, energy, and happiness. That’s why we have created a holistic and personalised approach that combines the power of strength training, lifestyle management, and our proprietary ‘Lifestyle Score’ tool.
At BACK2BASICS, we are more than just a fitness and lifestyle coaching service. We are a community of like-minded people who support and inspire each other to live healthier and happier lives. We invite you to join us and experience the difference that BACK2BASICS can make for you. Contact us today and get started on your transformation.
Product Screenshots
Business Model
Subscription-Led, Scalable, and Profitable from Ground Up.
1. Core Subscriptions: Annual, quarterly, and half-yearly plans with ₹22,500 ARPU/year (~$300), contributing bulk of revenue.
2. Blended ARPU Growth : Strong mix of long-tenure plans boosts retention, cash flow, and reduces churn.
3. Upsell & Expansion Levers : Additional revenue via nutrition plans, health events, merchandise, and corporate tie-ups.
4. Community-Level ACVs : Each mid-sized community can yield ₹6.6– 13L/year; larger townships up to ₹25L/year.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2C, B2B
Competitors
N/A
Are all the founders full-time on this
project?
Yes
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